Staff Product Marketing Manager, Consumer
Own go-to-market strategy and positioning for Discord's consumer portfolio including growth, engagement, AI experiences, and platform shifts. Partner with product teams from concept through launch at a 200M+ user scale.
Responsibilities
- Embed with product teams from early concept through launch: drive user and market research, influence the roadmap, and carry initiatives through to completion.
- Own GTM end to end: build positioning for each initiative and the portfolio narrative; shape in-product experience alongside out-of-product channels.
- Operate with rigor: use data and strategic judgment to prioritize GTM investments; pressure-test positioning and rollout plans; connect initiative results back to product and company goals.
- Elevate the craft: model excellent consumer product marketing at scale with sharp positioning, multi-scenario launch plans, and cross-functional collaboration.
- Drive cross-functional alignment across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity consumer launches.
Requirements
- 6+ years of product marketing experience on consumer-facing products with a track record of independently owning strategy and launches.
- Ability to think at multiple altitudes: articulate product vision and write tooltip copy.
- Strategic storyteller and operator who connects high-level product vision to detailed GTM execution.
- Deep partnership with product teams: drive user research, influence roadmap decisions, and carry initiatives from strategy through launch.
- Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences.
- Experience running multiple high-priority threads, staying adaptable as priorities shift, and leading cross-functionally on high-complexity launches.
- Experience at a scaled consumer product company in social, community, gaming, or entertainment.
- Personal use of Discord or passion for gaming or community platforms.
Nice-to-Haves
- Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
- Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.
Product Marketing Manager
Own go-to-market strategy and positioning for Benchling's scientific infrastructure platform, including data connectivity, automation, APIs, and developer tools. Drive launches, enablement, and revenue impact for enterprise B2B SaaS in life sciences.
Director, Customer and Growth Product Marketing
Lead post-sale marketing strategy combining customer and lifecycle growth marketing to drive activation, adoption, retention, and expansion across the customer base. Own lifecycle campaigns, cross-functional programs with CS and Sales, and build a small AI-native team.
Director, Customer & Growth Product Marketing
Lead post-sale marketing strategy to drive customer onboarding, adoption, retention, and expansion. Own lifecycle campaigns, partner with CS and Sales on growth plays, and build a small AI-native team.
Vertical Marketing Lead, Public Sector
Lead vertical marketing strategy and execution for Socure's Public Sector GTM Pod, owning positioning, campaigns, and enablement to drive pipeline and revenue. Requires 6-8 years B2B/product marketing experience in SaaS, fintech, or identity.
Product Marketing Manager
Own product positioning, launches, and sales enablement for a fast-growing CI infrastructure startup. Translate complex technical concepts into compelling customer messaging and drive GTM execution.