Staff Product Manager, Growth

What You'll Do

Website as a Growth Product

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).
• Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.
• Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently.

AI & Growth Innovation

• Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis.
• Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources.
• Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap.

Analytics & Experimentation

• Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality.
• Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners.
• Use data to inform investment decisions and communicate growth product impact to executive leadership.
• Partner with Data Engineering to ensure event instrumentation, attribution models, and reporting infrastructure meet the team’s needs.

What We're Looking For

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation. You think in funnels, cohorts, and experiments, not just features.
• Deep understanding of enterprise B2B buying motions - complex, long sales cycles, buying committees, and what it takes to generate leads that Sales actually wants to work. Experience in logistics, supply chain, or enterprise SaaS is a strong plus.
• A power user of AI in your product workflow; you actively use tools like Claude Code, Codex, OpenClaw, or similar to accelerate prototyping, analysis, and experimentation. Bonus if you’ve used vibe coding or low-code AI tools to build landing pages, internal tools, or automations yourself.
• Fluent in web analytics, attribution modeling, and experimentation tooling (Google Analytics, Amplitude, Optimizely, LaunchDarkly). Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce, HubSpot, Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft — you write clear PRDs, define sharp success metrics, and ship iteratively. You know how to scope ruthlessly and say no to the right things.
• Excellent cross-functional communication. You can present strategy and results to the CEO, align Engineering on technical trade-offs, and partner back with your marketing team.
• A bias toward action and experimentation - you ship fast, learn fast, and iterate. You’re energized by ambiguity and thrive when you can move from zero to one.