Sr. Sales Executive, Off-Platform
Own revenue targets across agency holding companies and programmatic demand partners while shaping go-to-market strategy and product feedback for LyftAds. Requires 8-12 years in ad tech or platform sales with deep programmatic and data partnership experience.
Responsibilities
- Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)
- Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand
- Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies
- Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships
- Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams
- Partner with Brand Sales on joint go-to-market opportunities - drive co-sells
- Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape
- Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership
Requirements
- 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships
- Demonstrated ability to build net-new revenue, not just manage inherited books
- Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows
- Has sold data or measurement solutions, not just media inventory
- Experience influencing product and go-to-market strategy at a startup or scaled platform
- Strong executive presence — comfortable presenting to CMOs, agency GMs, and investment leads
- Analytical — can build a business case, model revenue scenarios, and tell a compelling data story
Preferred
- Experience at the intersection of mobility, location data, or commerce/retail media
- Has operated in a startup or early-stage team where ambiguity is the norm
Compensation & Benefits
- Expected base pay range for this position in the New York City area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- In addition to 12 observed holidays, salaried team members have discretionary paid time off
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
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