Senior Product Marketing Manager
Drive adoption of ZoomInfo Talent Solutions by enabling sales teams, developing messaging and enablement assets, and leading internal launches for AI-powered recruiting technology.
What You'll Do
Internal Sales Activation
- Develop programs that increase awareness, understanding, and adoption of ZoomInfo Talent Solutions across the broader ZoomInfo go-to-market organization
- Partner closely with sales leadership, overlays, account executives, account managers, and customer success teams to drive engagement and revenue opportunities
Sales Enablement
- Create and maintain the materials sellers use every day, including:
- Battlecards
- One-pagers
- Sales presentations
- Competitive positioning
- Discovery guides
- Customer stories
- Solution briefs
- Help sellers move faster, communicate value more effectively, and create more opportunities
Positioning and Messaging
- Develop clear, differentiated messaging that helps both internal teams and external buyers understand the value of ZoomInfo Talent Solutions
- Ensure consistency across sales conversations, launches, campaigns, customer communications, and product experiences
Product Launches
- Lead internal launch readiness efforts for new products, features, and innovations
- Coordinate communication, training, enablement, and activation programs to drive adoption across the organization
Competitive Intelligence
- Own competitive intelligence programs and maintain battlecards, objection handling frameworks, and market insights that help sellers compete more effectively
Customer Proof and Market Insights
- Develop customer stories, testimonials, and success narratives that strengthen sales conversations and support go-to-market efforts
What You Bring
- 6+ years of experience in product marketing, solutions marketing, or go-to-market strategy within B2B SaaS
- Exceptional storytelling, messaging, and content development skills
- Experience creating sales enablement assets that drive measurable adoption
- Strong competitive intelligence and market analysis capabilities
- Experience leading cross-functional product launches
- Ability to influence stakeholders across Product, Sales, Marketing, and Leadership
- Strong executive communication and presentation skills
- Comfort operating in a fast-paced environment with a high degree of ownership and autonomy
Bonus Points
- Experience in Talent Acquisition, Recruiting Technology, HR Technology, or Workforce Technology
- Familiarity with AI, talent intelligence, sourcing, recruiting workflows, or recruiting automation
- Experience supporting enterprise sales organizations
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