Leads product marketing for AI video editing platform, owning positioning, messaging, launches, and campaigns to drive adoption. Requires 4+ years in PLG tech, exceptional storytelling, video taste, and bold execution in ambiguous environments.
About the role
Responsibilities
- Own the Narrative: Define and sharpen OpusClip's positioning, messaging, and story — across the website, user communications, and education content.
- Drive Launches That Land: Own and execute product launches and GTM briefs that arm brand partners, influencers, and the paid media team to win — then build the playbooks that turn one-off wins into repeatable motion.
- Convert Attention into Adoption: Pilot campaigns that go beyond awareness — ones that drive real product usage. Measure what works, kill what doesn't, and scale what does.
- Be the Voice of the Customer: Work closely with the product team to surface user insights and champion user needs.
Requirements
- Exceptional writer and communicator who translates complex product capabilities into narratives that move people.
- Track record of leading product launches that measurably moved adoption and activation.
- Genuine taste in video creation and editing; can spot what's good and translate into marketing.
- Zero-to-One Builder: Operated with ambiguity and thrived.
- Unconventional Thinker: Comfortable being bold, backed by craft.
Nice to Haves
- Experience marketing AI or creative tools.
- Background that blends product intuition with growth marketing depth.
Experience: 4+ years in product marketing for PLG tech startups.
Skills
Product MarketingGo-to-Market StrategyPositioningMessagingProduct LaunchesVideo EditingAI ToolsProduct-Led GrowthGrowth MarketingCampaign Pilots