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Senior Manager, Event Marketing

150k – 190kDenver, COSeattle, WAProduct MarketingHybrid4+ YOE
Summary

Drives DAT's event marketing program including three signature customer events and 12-15 annual trade shows. Manages strategy, logistics, budgets, vendors, and a direct report while collaborating across marketing, sales, and executive teams.

About the role

What You’ll Do

  • Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
  • Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
  • Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
  • Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
  • Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
  • Coordinate across marketing pillars (content, creative, demand gen, comms) to ensure event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) are executed on time
  • Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
  • Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
  • Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
  • Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
  • Travel up to 30% for events, site visits, and vendor meetings. Peak travel during spring and fall event seasons.

The Skills and Experience You’ll Bring

  • 4-6 years of experience in event marketing within a corporate marketing or agency environment, with demonstrated ownership of executive-facing customer events; large corporate event experience a plus
  • Proven experience managing multi-day proprietary events for enterprise customers, not just trade show booths
  • Strong strategic judgment: ability to assess customer and competitive dynamics and make decisions about event content and audience
  • Exceptional project management skills with proven ability to manage competing priorities and hard deadlines across multiple simultaneous events independently
  • Negotiate contracts, book venues, and manage all logistics for events ranging from 30 to 1,000+ attendees
  • Strong cross-functional collaboration skills with proven ability to coordinate across marketing, sales, product, and executive teams
  • Experience in B2B technology, SaaS, or marketplace environments; freight/logistics industry experience a significant plus
  • Effective communicator across customers, vendors, executive leadership, and internal stakeholders
  • Proven ability to manage direct reports and agency partners
  • Bachelor's degree required

Compensation and Benefits

  • Medical, Dental, Vision, Life, and AD&D insurance
  • Parental Leave
  • Flexible Vacation Time (FVT)
  • An additional 10 holidays of paid time off per calendar year
  • 401k matching (immediately vested)
  • Employee Stock Purchase Plan
  • Short- and Long-term disability sick leave
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Employee Assistance Program
  • Additional programs - Employee Referral, Internal Recognition, and Wellness
  • Free TriMet transit pass (Beaverton Office)
  • Competitive salary and benefits package
Skills
Event MarketingEvent PlanningBudget ManagementVendor ManagementContract NegotiationProject ManagementCross-functional CollaborationB2B MarketingSaaS MarketingTrade Show Management
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