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Senior Product Designer

Senior Product Designer owning design systems and AI-native workflows, designing cross-product platform experiences, mobile-first interfaces, and product-led growth experiments. Requires 5+ years experience shipping polished digital products and deep systems thinking.

190k – 205kSan Francisco, CAProduct DesignHybrid5+ YOE

About the role

Responsibilities

  • Own our design system (VUI): keep the system clean, well-tokenized, and structured so designers can build in Cursor with confidence. Use AI tooling to audit and improve it continuously.
  • Define transition animations and interaction patterns. Prototype at a fidelity engineers can build from without guessing.
  • Design cross-product platform experiences across search, growth entry points, and end-to-end journeys between products.
  • Contribute to product-led growth across the funnel: onboarding, activation, and retention. Run experiments and iterate on results.
  • Design and prototype AI-powered tools like Cursor and Claude using them to audit and scale the design system quickly. Model this workflow for the team.
  • Partner with engineering to keep design intent and implementation tightly aligned.

Requirements

  • 5+ years designing and shipping digital products end to end, concept through delivery.
  • Experience designing for mobile (iOS/Android) and responsive web. Mobile-first is a must.
  • AI-native workflow: you use AI tools as a core part of how you design and prototype, and you understand that system quality is what makes that work.
  • Experience owning or contributing to a design system at scale: tokenization, component architecture, keeping it healthy over time.
  • Exceptionally high craft bar: polished, precise, and intentional.
  • Strong command of transition animations and prototyping: you design motion with purpose and produce prototypes engineers can build from.
  • Experience with cross-product or platform-level design: you hold context across surfaces and design for coherence at scale.
  • Experience running experiments: comfortable in an A/B testing environment, using results to inform decisions without losing craft.
  • Bias toward speed and execution: you move fast, make calls with incomplete information, and don't need a perfect brief to ship.
  • Deep systems thinking: you see the whole before the parts and design patterns that don't create downstream problems.
  • Leans in and asks questions: you push for clarity before committing, not after.
  • A portfolio with high craft and evidence of how you think, not just what you shipped.
  • Strong collaborator: you align teams through a clear point of view, not just charisma.

Nice to Have

  • Experience with growth design, including activation flows, upgrade moments, conversion surfaces, or product-led growth patterns
  • Experience designing for creative tools, photography products, or creative communities
  • Familiarity with design token architecture and cross-platform theming
  • Affinity for VSCO’s mission and the photographers we serve

Compensation & Benefits

  • Base salary range: $190,000 - $205,000
  • Equity (stock options) and discretionary bonuses
  • Hybrid work with an office in San Francisco, CA
  • Medical, dental, and vision insurance for employees and families
  • Flexible Time Off
  • Company-paid parental, medical and caregiver leave
  • 401K retirement plan
  • 11 paid holidays
  • Paid sick time
  • Mental health resources and tech reimbursements

Skills

FigmaDesign SystemsDesign TokensPrototypingMotion DesignInteraction DesignMobile DesigniOSAndroidResponsive Web DesignAI ToolsCursorClaudeA/B TestingProduct-Led Growth

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