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Design Systems Lead

190k – 210kNew York, NYSan Francisco, CAProduct DesignHybrid8+ YOE
Summary

Own strategy, evolution, and execution of Imprint's design system. Partner with Product Design, Engineering, and AI teams to build scalable systems that accelerate product development in an AI-native environment.

About the role

What You'll Do

Own the Design System Strategy

  • Define and drive the long-term vision for Imprint's design system
  • Create and maintain a roadmap that balances immediate product needs with long-term platform investments
  • Establish governance, contribution models, and decision-making frameworks
  • Ensure the system evolves in response to both business needs and emerging technologies

Lead and Develop the Team

  • Mentor a small team of design systems designers and partner with developers
  • Raise the bar on decision-making, prioritization, and systems thinking across the team
  • Create clear ownership and accountability structures that increase efficiency
  • Define success and report on progress, as well as any shifts on strategy
  • Advocate for and educate on design systems across the org

Drive Cross-Functional Execution

  • Partner deeply with Product Design to understand customer and business needs
  • Collaborate closely with Engineering to ensure system components are scalable, maintainable, and production-ready
  • Align design and engineering roadmaps around shared priorities
  • Serve as the primary point of contact for design system strategy and adoption

Build for the Future

  • Help define how AI transforms the way products are designed and built
  • Explore new workflows that connect design systems, design tooling, code generation, and AI-assisted development
  • Evolve our system beyond traditional Figma libraries and Storybook documentation toward machine-readable, AI-consumable foundations
  • Evaluate emerging technologies and identify opportunities to increase leverage across the product development lifecycle

Stay Hands-On

  • Contribute directly to design system work as needed
  • Review and improve component architecture, documentation, patterns, and guidelines
  • Lead complex initiatives from strategy through execution

What We're Looking For

Required

  • 8+ years of product design experience, including significant design systems ownership
  • Experience leading or managing design systems teams
  • Demonstrated success building and scaling systems used across multiple product teams
  • Strong product judgment and ability to prioritize high-impact work
  • Deep understanding of design systems, component architecture, tokens, accessibility, and design-to-development workflows
  • Experience partnering closely with frontend engineers and engineering leadership
  • Excellent communication skills and ability to influence across functions

Nice to Have

  • Experience with modern frontend technologies and component-based development
  • Familiarity with Storybook, design tokens, and design system tooling
  • Experience with AI-assisted design, code generation, or agent-driven workflows
  • Background in design engineering or highly technical product environments
  • Experience building systems in high-growth startup environments
Skills
Design SystemsProduct DesignComponent ArchitectureDesign TokensAccessibilityFigmaStorybookFrontend EngineeringAI-assisted DesignCode Generation
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