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Senior Media Buyer, Subscription Products

Hands-on Sr. Media Buyer owning end-to-end paid social execution on Meta and TikTok for subscription D2C products, focusing on AI-driven creative testing, campaign optimization, and subscriber LTV.

Los Angeles, CAPerformance MarketingOnsite3+ YOE
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About the role

Key Responsibilities

  • Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok including daily bidding, budget scaling, and audience refinement
  • AI-Native Workflow: Leverage AI tools (LLMs for copy, generative AI for visuals, AI-driven attribution) to increase creative testing velocity and optimize campaign performance
  • Creative Testing & Iteration: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners; translate performance data into feedback for creative teams and identify high-performing hooks
  • Subscription Lifecycle Focus: Optimize for long-term subscriber health, monitor 90-day drop-off, and adjust targeting to acquire high-LTV cohorts
  • Analytics & Scaling: Daily monitoring of ROAS, CPA, and CTR; increase spend on successful campaigns while maintaining efficiency and monitoring payback period
  • Technical Integrity: Ensure all tracking (UTMs, Pixels, CAPI) is functioning correctly across Shopify, GA4, and subscription platforms

Requirements

  • 3–5 years of direct experience in digital marketing for a D2C/consumer brand
  • Track record of working within a subscription-based business model
  • Hands-on proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads
  • Demonstrated workflow incorporating AI to enhance media buying efficiency and creative production
  • Strong ability to interpret data and comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam)
  • Execution-minded operator who enjoys technical details of campaign setup

Nice-to-Haves

  • Familiarity with subscription apps like Recharge, Skio, or Stay
  • Bachelor’s degree in Marketing, Communications, or related field

Compensation & Benefits

  • Competitive salary + bonus + equity
  • Generous PTO + 11 company holidays
  • Open sick time
  • 100% covered Medical, Dental, Vision for employees
  • 401k with match
  • Health & Dependent Care Flex Spending Account
  • Paid professional development
  • Leadership & growth opportunities
  • Virtual company and team building events

Skills

Meta Ads ManagerTiktok Ads ManagerGoogle AdsGoogle Analytics 4Triple WhaleNorthbeamShopifyRechargeSkioAI Tools

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