Senior Manager, Flagship Events
Lead strategy, execution, and evolution of flagship events including conferences and multi-city programs. Own end-to-end delivery, budgets, systems, and a small team to drive advisor engagement and brand impact.
Key Responsibilities
- End-to-End Event Ownership: Own end-to-end strategy and execution of flagship events, including conferences, multi-day programs, and multi-city series, ensuring a consistently high standard across programming, production, and attendee experience.
- Event Portfolio Strategy: Lead the development and evolution of Fora’s flagship event portfolio, defining goals, structure, and success metrics aligned to advisor engagement, partner value, and brand impact.
- Planning & Execution Management: Develop and manage detailed event plans, timelines, and run-of-show documents to ensure seamless execution across complex, large-scale programs.
- Attendee Journey: Oversee attendee experience across all touchpoints, including registration, communications, and on-site execution, ensuring a clear and cohesive experience at scale.
- Strategic Prioritization: Drive planning and prioritization across the flagship events portfolio, balancing multiple complex workstreams and timelines.
- Operational Infrastructure: Build and maintain structured workflows and processes that support efficient planning and execution across complex events.
- Systems, Automation & AI Enablement: Own and evolve the systems that power flagship events, including ticketing, registration, and internal workflows; leverage tools like Airtable, Zapier, and AI to automate processes, improve data visibility, and build scalable frameworks that reduce manual work and increase efficiency.
- Budget & Financial Management: Own event budgets, including forecasting, expense tracking, revenue considerations, and post-event reconciliation, with strong financial discipline.
- Performance & Commercial Impact: Track and communicate the commercial impact of events — including advisor engagement, supplier relationship development, and business outcomes — to inform future programming decisions and continuously improve event offerings.
- Team Leadership: Manage and develop a small team, providing direction, structure, and support to ensure successful execution across multiple programs.
- Cross-Functional Collaboration: Partner with Brand and Content, Partnerships, Finance, Training, Communications, and advisor segment owners to align on event goals, programming, and resource planning.
Requirements
- 6–9+ years of experience in large-scale networking events, conferences, or leadership summits, including managing programs with 800+ attendees
- Proven experience owning complex events end-to-end, from strategy and programming through execution and post-event analysis
- Strong systems mindset with a demonstrated ability to solve problems, build workflows from scratch, and independently identify better ways of working using tools, automation, and AI
- Strong project management skills, with the ability to build structured plans, manage timelines, and drive execution across complex initiatives while managing multiple workstreams simultaneously
- Demonstrated experience managing event budgets and P&L, including forecasting, cost tracking, and reconciliation
- Deep experience with event technology and registration platforms such as Splash, Cvent, Bizzabo, or similar
- Highly curious and resourceful, with a bias toward figuring things out, learning new tools quickly, and continuously improving how work gets done
- Excellent communication skills, with experience managing cross-functional stakeholders and large-scale attendee communications
- Experience managing or mentoring team members
Strongly Preferred
- Experience in travel, hospitality, community-driven, or experiential brands
- Experience supporting sponsorship strategy or partner-driven event revenue
- Background in fast-paced or startup environments
Compensation & Benefits
- Indicative range of $120K–$150K + equity
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
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