Senior Manager, Brand & Communications

Responsibilities

External Brand & Media

• Own media relations across legacy press, trade media, new media, and influential independent voices (substackers, newsletter writers, podcast hosts)
• Build and maintain relationships with journalists, editors, and media figures covering AI, biotech, pharma, and the broader tech and founder ecosystem
• Drive PR and communications strategy around pipeline drug assets, scientific and regulatory milestones, patient and policy initiatives, op-eds, and external events
• Maintain a living, actionable read on the media landscape — tracking coverage, emerging narratives, and influential voices
• Work directly with the Head of Brand & Communications and co-founders on executive positioning and thought leadership

Brand Initiatives

• Support planning and execution of external brand initiatives such as investor events, conferences, branded experiences, and presence in the pharma and AI conversation
• Collaborate with the People team on talent brand workstreams, including content and events that attract top talent across pharma and AI
• Partner with the Content team on written, video, web, and social to advance brand goals

Brand Operations

• Maintain and evolve internal brand resources — guidelines, design libraries, tools, and norms
• Build AI-powered systems and workflows that raise the speed, consistency, and quality of output across the function
• Serve as the internal authority on brand standards

Requirements

• 7+ years in brand, communications, or a related field — ideally in-house at a tech company or VC — with real exposure to media relations and external brand work
• Follow AI and founder conversations in real time with strong opinions; can place Formation Bio within the conversation across legacy press, Substack, X, podcasts, and emerging channels
• Exceptional writer across formats — press materials, op-eds, executive briefings, brand narratives
• Deep knowledge of the media landscape: reporters, substackers, newsletters, and podcasts shaping how tech and biotech thinks
• Comfortable working directly with founders, translating vision into external narrative with minimal hand-holding
• High-ownership operator who manages multiple workstreams with minimal supervision
• Demonstrated track record with AI tools and systems in day-to-day work

Nice-to-Haves

• Background in product marketing, life sciences, or high-touch branded experiences
• Startup experience strongly preferred