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Product Manager, Activation & Growth

225k – 275kRedwood City, CAProduct ManagementHybrid5+ YOE
Summary

Owns activation, onboarding, growth loops, retention, and monetization for Character.AI's conversational AI platform. Drives metrics through A/B experiments, data analysis, and cross-functional collaboration; requires 5+ years consumer PM experience with proven growth impact.

About the role

Key Focus Areas

  • Activation & Onboarding: Optimizing first-time user experience and reducing time-to-"aha."
  • Experimentation at Scale: Running rigorous A/B tests across onboarding, engagement loops, and monetization flows.
  • Retention & Habit Formation: Improving D1/D7/D30 retention through product-led re-engagement.
  • Growth Loops: Designing viral and compounding mechanics that turn users into advocates.
  • Monetization: Optimizing free-to-play journeys while preserving product magic.

Key Responsibilities

  • Own activation funnels, onboarding flows, and new user experience optimization
  • Design and execute A/B experiments across activation, retention, and monetization
  • Build and iterate on growth loops and viral mechanics
  • Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
  • Collaborate with core product to ensure new features are instrumented for growth impact
  • Partner with monetization on driving subscription conversion and optimizing the freemium model
  • Identify friction points across the user lifecycle using quantitative and qualitative insights
  • Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV)

Key Requirements

  • 5+ years of consumer product management experience
  • Proven ownership of growth, activation, retention, and/or monetization metrics
  • Proven track record of measurable impact on acquisition, activation, or retention at scale
  • Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
  • Experience designing, running, and interpreting A/B tests
  • Ability to move fast, prioritize ruthlessly, and operate in ambiguity
  • Strong design sensibility and UX intuition

Ideal Candidate Profile

  • "Growth engineer" PM: data-informed but not data-blind
  • Strong intuition for consumer behavior, psychology, and entertainment-driven products
  • High taste level with respect for creative product DNA
  • Background in social, gaming, entertainment, or subscription consumer products
  • Comfortable with scrappy experimentation and rapid iteration
  • Able to balance monetization goals with long-term user trust and delight
Skills
A/B TestingCohort AnalysisFunnel AnalysisGrowth MetricsRetention OptimizationActivation FunnelsOnboarding OptimizationViral MechanicsExperimentation FrameworksData Analysis
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