Product Manager, Activation & Growth
Owns activation, onboarding, growth loops, retention, and monetization for Character.AI's conversational AI platform. Drives metrics through A/B experiments, data analysis, and cross-functional collaboration; requires 5+ years consumer PM experience with proven growth impact.
Key Focus Areas
- Activation & Onboarding: Optimizing first-time user experience and reducing time-to-"aha."
- Experimentation at Scale: Running rigorous A/B tests across onboarding, engagement loops, and monetization flows.
- Retention & Habit Formation: Improving D1/D7/D30 retention through product-led re-engagement.
- Growth Loops: Designing viral and compounding mechanics that turn users into advocates.
- Monetization: Optimizing free-to-play journeys while preserving product magic.
Key Responsibilities
- Own activation funnels, onboarding flows, and new user experience optimization
- Design and execute A/B experiments across activation, retention, and monetization
- Build and iterate on growth loops and viral mechanics
- Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
- Collaborate with core product to ensure new features are instrumented for growth impact
- Partner with monetization on driving subscription conversion and optimizing the freemium model
- Identify friction points across the user lifecycle using quantitative and qualitative insights
- Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV)
Key Requirements
- 5+ years of consumer product management experience
- Proven ownership of growth, activation, retention, and/or monetization metrics
- Proven track record of measurable impact on acquisition, activation, or retention at scale
- Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
- Experience designing, running, and interpreting A/B tests
- Ability to move fast, prioritize ruthlessly, and operate in ambiguity
- Strong design sensibility and UX intuition
Ideal Candidate Profile
- "Growth engineer" PM: data-informed but not data-blind
- Strong intuition for consumer behavior, psychology, and entertainment-driven products
- High taste level with respect for creative product DNA
- Background in social, gaming, entertainment, or subscription consumer products
- Comfortable with scrappy experimentation and rapid iteration
- Able to balance monetization goals with long-term user trust and delight
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