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Principal Product Marketing Manager, Competitive Intelligence

275k – 290kSan Francisco, CAProduct MarketingHybrid7+ YOE
Summary

Lead competitive intelligence efforts to analyze the market, develop positioning, and equip sales and GTM teams with actionable insights and enablement assets. Requires strong technical background and AI-native workflow proficiency.

About the role

Responsibilities

  • Support Product Marketing and Sales leaders in building and implementing an effective competitive intelligence program, including data-driven competitive strategies and actionable sales playbooks.
  • Conduct technical deep dives, hands-on comparisons, and benchmarking; develop competitive messaging and positioning to support sales and marketing teams.
  • Equip fast-growing sales and GTM teams with winning tactical responses, deal support, and timely updates and training.
  • Build competitive marketing and enablement assets such as battle-cards, competitor bulletins, customer-facing materials, and positioning slides to highlight CodeRabbit's differentiation.
  • Track, analyze, and communicate competitive developments, providing timely responses to market changes.
  • Collaborate with marketing, product management, engineering, and sales to craft competitive positioning strategies.
  • Drive the Win/Loss program, analyzing data to advise sales strategies and product decisions, validate competitive messaging, and identify customer proof points.
  • Participate in industry events to monitor trends and advise on competitive shifts.

Requirements

  • Strong technical and analytical background to proactively identify market shifts and build competitive strategies.
  • Operate as an AI-native professional, effectively embedding AI tools into daily workflow to accelerate research, asset creation, and data analysis.
  • Ability to synthesize complex technical information and distill key insights for various stakeholders; experience translating technical features into compelling business value for diverse audiences.
  • Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
  • Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the devtool and AI coding ecosystem.
  • Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, product, and leadership.
  • Technical degree in computer science, engineering, or equivalent experience required.
Skills
Competitive IntelligenceCompetitive AnalysisSales EnablementBattle CardsWin/Loss AnalysisTechnical MarketingProduct PositioningGo-to-Market StrategyAI ToolsBenchmarking
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