Principal Product Marketing Manager
Leads product marketing function from scratch, owning GTM strategy, product positioning, messaging, and growth initiatives for fintech products. Requires 7+ years B2C product marketing experience with strategic and hands-on execution skills.
Responsibilities
- Lead GTM strategy: Develop & execute the strategy for new products and features, ensuring alignment with business objectives and customer needs. Lead cross-functional planning for impactful communications.
- Own product positioning and messaging: Craft compelling narratives and value propositions that reinforce brand strategy and differentiation. Build scalable storytelling frameworks.
- Own product matrix: Define how products and features fit across the customer journey, including naming, tiering, and value articulation.
- Drive product growth: Partner with product, CRM, and growth teams on in-product messaging, onboarding, lifecycle comms, and engagement strategies to improve activation, retention, and expansion.
- Champion market & customer insights: Collaborate with Research and Data Science to turn insights and trends into actionable strategies.
- Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, launch frameworks, success metrics, and iteration plans.
- Collaborate cross-functionally with Product, Design, Compliance, and Customer Service for cohesive GTM alignment.
Requirements
- 7+ years of experience leading all aspects of Product Marketing in a B2C environment
- Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
- Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
- Strong blend of strategic thinking and hands-on execution (writing, analyzing, executing)
- Excellent communicator able to distill complexity into clarity for cross-functional partners and senior stakeholders
- Highly analytical, using data and insights to shape messaging, measure performance, and drive growth
- Comfortable in fast-paced, dynamic environments
Nice-to-Haves
- Experience in fintech, financial wellness, or adjacent industries
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