Offline Media Marketing Manager
Manage and optimize offline media campaigns across linear TV, CTV, radio, podcasts, and direct mail to drive customer acquisition and brand lift. Requires 5-8 years of experience and strong analytical skills.
What you will do
- Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets.
- Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization.
- Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness.
- Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting.
- Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence.
- Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel.
- Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape.
What we’re looking for
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
- 5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail.
- Proven track record of driving measurable customer acquisition and brand lift through offline media channels.
- Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies.
- Experience with CRM platforms (e.g., Salesforce) and Google Analytics.
- Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact.
- Experience marketing services to small business owners is a plus.
- Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail.
- Highly analytical with the ability to translate complex data into clear, actionable business recommendations.
- Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders.
- Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics.
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
- Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment.
- Ability to collaborate and build relationships effectively across the organization.
- Self-starter with intellectual curiosity and a problem-solving mindset.
- Ability to leverage AI tools or agents to support research, analysis, or reporting workflows.
- A strong sense of accountability and ownership of results.
- Creative thinker who can identify innovative ways to reach target audiences through non-digital channels.
Compensation
- Competitive Base Salary Range of $62,800 to $100,800
- Annual Incentive Compensation Eligibility – Up to 10% annually
Digital Marketing Specialist
The Digital Marketing Specialist will own Stream's presence across developer channels, managing social media, community engagement, sponsorships, partnerships, and developer email programs. This early-career role requires hands-on experience in social and email marketing and comfort in technical communities.
Associate Field Marketing Manager
The Associate Field Marketing Manager will support pipeline-driving activities and execute regional marketing programs, including hospitality events and third-party sponsorships. This role requires strong organizational skills and collaboration with sales and marketing teams.
Media Manager - Agency
Media Manager advises agencies on scaling TV ad strategies using Tatari's platform, plans/executes buys across linear/streaming inventory, optimizes campaigns with real-time data, and leads client communications. Requires 3-5 years TV/video buying experience and strong analytical skills.
Media Manager, Agency
Manages TV and streaming ad campaigns for agencies, planning buys, optimizing performance with real-time data, and providing strategic recommendations. Requires 3-5 years in TV/video media buying and strong analytical skills.
Associate Event Marketing Manager (Sponsorship)
Executes sponsorships and tradeshows for Datadog, managing logistics, budgets, promotions, and vendor relationships to generate leads and maximize exposure. Requires 2+ years event experience in high-tech, ability to handle stress, and up to 50% travel.