Skip to content
Farther Finance

Marketing Manager, Enterprise & Strategic Segments

Leads strategy and execution for marketing to HNW/UHNW, 401k sponsors, and institutional audiences, building campaigns, sales materials, and enablement tools to drive leads and conversions. Requires 5-8+ years in financial services marketing with hands-on execution and automation expertise.

Dallas, TXProduct MarketingHybrid5+ YOE
Apply

About the role

Responsibilities

  • Define and refine segment positioning, messaging, and value propositions for HNW, UHNW, 401k plan sponsors, and institutional audiences.
  • Build and execute integrated marketing plans and targeted digital campaigns to generate qualified leads and support conversion.
  • Design, launch, and iterate multi-channel online campaigns (email, webinars, digital content), including AI-powered automated drip journeys.
  • Create scalable sales and advisor enablement materials (decks, one-pagers, playbooks, email templates, event-in-a-box kits).
  • Serve as marketing point of contact for institutional sales materials, elevating RFP-related content and presentations.
  • Establish operating rhythm with clear KPIs and reporting in first 90 days.

Requirements

  • Proven track record as hands-on marketer (70% execution / 30% strategy initially).
  • Results-driven mindset linking marketing to business outcomes (leads, conversion, revenue, AUM).
  • 5-8+ years marketing experience in financial services, wealth/asset management, with HNW/UHNW or institutional exposure.
  • Strong experience in sales enablement and go-to-market support for complex deals.
  • Working knowledge of marketing automation for segmentation, personalization, automated drip campaigns.
  • Collaborative, organized, able to lead cross-functional initiatives with moderate travel.

Nice-to-Haves

  • Working knowledge of HubSpot or similar for dashboards, lists, reports.

Compensation & Benefits

  • Competitive comp package.
  • Full health benefits + 401(k) matching & Roth IRA options.
  • Unlimited PTO.

Skills

HubSpotMarketing AutomationSales EnablementEmail CampaignsDigital CampaignsWebinarsAi Drip JourneysContent StrategyMarketing AnalyticsSegmentationPersonalizationRfp Materials

Similar roles

Product Marketing jobs
Forus

Product Marketing Lead

Lead product marketing for Forus' AI-powered healthcare platform, owning provider-facing positioning, end-to-end launches, communications calendar, and adoption campaigns to drive usage among doctors and practices. Requires 5-10 years in product marketing or related roles with strong writing, customer instincts, and analytical skills.

200k – 250kNew York, NYProduct MarketingOn-site5+ YOEMessagingStorytelling
OnePay

Creative Project Manager

Owns end-to-end creative production and campaign execution for Growth Marketing. Manages creative pipelines, approval workflows, and AI integration across paid social, SEM, and UAC channels.

140k – 160kUnited StatesProduct MarketingRemote5+ YOESemUac
Basis

Field Marketing Manager

Build and run a 40+ event per year program (trade shows, roadshows, executive dinners) that turns attendee engagement into qualified pipeline for an AI accounting startup. Requires 3+ years owning B2B events end-to-end and 5 days/week onsite in NYC.

85k – 135kNew York, NYProduct MarketingOn-site3+ YOEAI ToolsRoadshows
Trail of Bits

Technical Marketing Manager, AppSec, Research and AI Security

Technical Marketing Manager running day-to-day marketing for AppSec, AI/ML Security, and Research & Engineering practices. Owns content, social, events, demand gen, and analytics for a security research firm.

United StatesProduct MarketingRemoteGitHubHubSpot
PracticeTek

Product Marketing Manager - Payments

Own GTM strategy and launches for a healthcare payments platform, building messaging, sales enablement, and performance measurement to drive adoption and revenue across multiple EHR verticals.

120k – 130kUnited StatesProduct MarketingRemote5+ YOEPositioningSaas Marketing