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Marketing Manager

120k – 145kBoston, MAHybrid7+ YOE
Summary

Owns and executes marketing strategy for Datadog partner program, including co-marketing, events, content, SEO, and performance tracking. Requires 7-10 years B2B marketing experience, proficiency in core marketing tools, and data-driven approach.

About the role

What you’ll do

  • Develop and execute the end-to-end marketing strategy for RapDev's Datadog partner program
  • Serve as the primary marketing contact for Datadog partner liaisons; coordinate joint campaigns, co-branded materials, and partner events
  • Plan and execute Datadog-focused events, webinars, conference sponsorships, and field marketing initiatives from concept through post-event reporting
  • Lead content strategy for the Datadog program, including blog posts, case studies, solution briefs, videos, and social content
  • Own the Datadog-related web presence, including page strategy, copy, and ongoing SEO optimization
  • Track, measure, and report on the performance of all Datadog marketing activities; take an ROI-driven approach to budget allocation and campaign decisions
  • Delegate tasks to marketing coordinators and freelancers, provide clear briefs, manage timelines, and ensure quality execution across all workstreams

Who you are

  • 7-10 years of B2B marketing experience with demonstrated ownership of a program or channel
  • Experience with partner or channel marketing is a strong plus
  • Proven ability to manage multiple projects simultaneously from ideation through completion
  • Strong written and verbal communication skills; comfortable with both technical and non-technical audiences
  • SME-level proficiency across core marketing tools — CRM, marketing automation, CMS, SEO, analytics, social
  • Data-driven mindset: you measure what you do and use results to inform decisions
  • Comfortable working with external partners, managing vendor relationships, and representing RapDev externally
  • Ability to work independently without significant oversight while keeping stakeholders informed
  • Comfortable working in a fast-paced environment with shifting priorities
  • Proactive, organized, detail oriented, and able to take projects from concept to final delivery with minimal direction
  • Familiarity with the Datadog ecosystem or cloud/DevOps/observability space is a plus

Compensation

Base Salary: $120,000-$145,000 annually, depending on experience

Benefits:

  • 100% Employee Healthcare Coverage (Medical, Dental & Vision)
  • Retirement Plan (5% 401k Match, IRA)
  • Unlimited Paid Time Off (4-week minimum) (Vacation, Sick & Public Holidays)
  • Parental Leave
  • Fitness & Commuter Subsidies available
  • Equity
  • SL & LT Disability
Skills
SEOCRMMarketing AutomationCMSAnalyticsSocial MediaDatadogPartner MarketingContent MarketingWebinars
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