Lead Product Marketing Manager

Responsibilities

Positioning and Messaging

• Own Findigs' core positioning and messaging at the platform and segment level: how we're different, why it matters, and who we're talking to.
• Translate complex data, screening workflows, and AI-driven decisioning into clear, compelling narratives for property managers, enterprise operators, and renters.
• Maintain and evolve messaging across product tiers, segments, and lifecycle stages as the platform grows.

Go-to-Market Strategy and Launches

• Lead end-to-end GTM strategies for new features and platform evolutions, from early discovery through launch and post-launch optimization.
• Drive alignment across Product, Sales, and CS to ensure focused, timely, and measurable launches.
• Define success metrics for each launch and own the post-launch retrospective.

Sales Enablement

• Build and maintain a library of high-impact sales assets: battlecards, pitch decks, one-pagers, objection-handling guides, and customer-facing narratives.
• Partner with Sales to understand where deals are won and lost, and build tools that directly address those gaps.
• Ensure consistent messaging across all GTM motions, from SDR outreach to enterprise deal reviews.

Competitive Intelligence

• Own Findigs' competitive intelligence program: monitor the landscape, analyze key players, and surface insights that sharpen our differentiation.
• Translate competitive research into actionable positioning updates, battlecard refreshes, and strategic recommendations for Product and GTM leadership.
• Conduct win/loss analysis to understand why we win and where we're vulnerable, and close those gaps.

Customer and Lifecycle Marketing

• Drive product marketing across the full customer journey: awareness, onboarding, adoption, expansion, and retention.
• Partner with Customer Success to build campaigns and content that drive feature adoption, reduce churn, and create upsell opportunities.
• Shape how customers experience value from Findigs through in-product messaging, lifecycle touchpoints, and customer communications.

Customer Advisory and Community

• Build and nurture relationships with key customers who can serve as advisors, reference accounts, and advocates.
• Surface insights from customer interviews, win/loss conversations, and advisory sessions to inform positioning, roadmap, and GTM strategy.
• Support the development of a Findigs customer community as a channel for advocacy, product feedback, and market research.

Requirements

• 4+ years of B2B SaaS product marketing experience, ideally within complex platforms, vertical SaaS, or data-driven products.
• Proven track record of leading end-to-end GTM strategies, not just feature announcements, but holistic platform launches with cross-functional alignment.
• Strong messaging and storytelling skills: simplify complexity, build compelling narratives from scratch, and make technical products feel intuitive to buyers.
• Hands-on sales enablement experience: know what it takes to help a sales team win and have built the assets to prove it.
• Analytical mindset: comfortable using data from win/loss, pipeline, adoption metrics, and competitive research to drive decisions and measure impact.
• Cross-functional leadership: influence without authority, build trust fast, and keep teams aligned across Product, Sales, CS, and Marketing without bureaucracy.

Nice-to-haves

• Experience marketing to property managers, multifamily operators, or enterprise real estate customers.
• Familiarity with AI-powered or data-driven SaaS products, especially those where the value proposition is speed, accuracy, or risk reduction.
• Experience building a competitive intelligence program from scratch.
• Background in a high-growth startup where you were the first or second PMM.
• Experience with PLG (product-led growth) motions alongside a sales-led GTM.

AI Expectations

• Hands-on experience with AI tools (Claude, ChatGPT, Perplexity) for research, content, strategy, or workflow automation.
• Experience with or curiosity about agentic AI tools (Claude Code, Cursor) for building lightweight internal tools, automations, or workflows.
• Track record of incorporating AI into GTM process: competitive monitoring, asset generation, messaging iteration, or data synthesis.
• Learner's mindset: actively follow AI tooling developments, experiment, and share learnings.

Compensation & Benefits

• Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity.
• Unlimited Paid Time Off (PTO).
• Health benefits, 401(k) matching up to 4%, monthly gym stipend, lunch provided every day.