GTM Systems Engineer

What You'll Do

• Own Salesforce as the engineering system of record for revenue: data model, custom objects and fields, flows and automation, validation rules, field governance, and access control.
• Own HubSpot as the marketing system for campaigns and lead gen, and own the HubSpot-Salesforce sync — ensuring leads, contacts, and engagement signals flow accurately from Marketing into the revenue pipeline without drift or silent failures.
• Build and maintain integrations across the GTM stack (Salesforce, HubSpot, Gong, Clay, Common Room, billing platform, and more) — ensuring data, engagement signals, and activity flow accurately without silent failures.
• Own the data flow from GTM systems to the central Data Platform, partnering with the GTM Analytics Engineer to ensure accuracy, lineage, and security at every step.
• Build, deploy, and extend agentic workflows: AI agents that consume GTM data, surface actionable signals, and automate operations that used to require a human.
• Build and maintain observability for critical GTM systems: dashboards, alerts, and runbooks so you know when something is wrong before Sales or Marketing does.
• Implement proper change management across both CRMs: code changes go through review, config changes are documented, rollback paths exist.
• Partner with SalesOps and Marketing to ensure both GTM orgs can work effectively in their respective systems.
• Partner with the Billing Systems Engineer on CPQ-to-Billing workflows — ensuring the closed-won-to-billing handoff is automated and accurate.

Who You Are

• Deep, hands-on Salesforce expertise — you understand the data model, have built complex flows and automation, and you think about it as an engineering system, not an admin tool.
• Solid HubSpot experience in a marketing context — you've owned or operated it for campaigns and lead gen, and you've managed the HubSpot-Salesforce sync.
• Proven integration engineering experience — you've built and owned integrations using APIs, webhooks, and event streams.
• Code-first mindset — scripting, APIs, and CLI over UI when it's the right call.
• Agentic workflow experience, in code — you've built or extended AI agent workflows that act on GTM data.
• Strong change management practices — you've managed deployments in live systems where a mistake breaks active deals or campaigns.
• Comfortable partnering with Sales and Marketing stakeholders directly.

Nice to Have

• Salesforce CPQ: approvals, order forms, discounting rules, and the closed-won-to-billing path.
• SQL and data modeling fluency; familiarity with a warehouse-centric stack (BigQuery, Snowflake, dbt, reverse ETL).
• Experience with billing platforms (Stripe, Zuora, Maxio) and the handoffs between GTM systems and billing.