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GTM AI Operations Lead, Demand Generation

145k – 200kFoster City, CAHybrid5+ YOE
Summary

Own AI-powered automations and data systems that accelerate demand generation and keep the GTM funnel running efficiently. Requires 5-7 years in RevOps or GTM systems with hands-on Salesforce experience.

About the role

What You'll Do

  • Design, build, and maintain AI-powered automations across the top of the funnel — from lead routing to efficient distribution amongst GTM roles and processes.
  • Own the systems that keep data clean and trustworthy, so that downstream reporting and AI outputs are reliable by default.
  • Partner with sales leadership to identify bottlenecks and ship automation that addresses root causes, not symptoms.
  • Integrate and orchestrate the GTM tech stack — Salesforce, lead routing, enrichment, and sequencing tools — with AI agents and workflows layered on top.
  • Build internal tooling and lightweight applications that put AI insight directly in front of reps and managers inside their existing workflow.
  • Establish guardrails for safe, governed AI use against revenue data — including permissioning, read/write boundaries, and human-in-the-loop checkpoints.
  • Translate ambiguous "we should automate this" requests into scoped, measurable, and maintainable systems.

Required Skills & Experience

  • 5-7 years in Revenue Operations, Marketing Operations, GTM Systems, or a closely related function, with meaningful time supporting an enterprise sales motion.
  • Hands-on Salesforce and Marketing Database expertise — build, debug, and reason about data models, automation, and permissions.
  • Demonstrated experience designing and shipping automations, ideally including LLM- or AI-driven workflows (agents, prompt-based tooling, or AI features embedded in GTM systems).
  • Strong analytical rigor: pull and interrogate pipeline data, pressure-test conclusions, and communicate findings crisply.
  • Comfort building — no/low-code automation platforms or API integrations — enough to prototype without waiting on engineering.
  • Bias toward systems that are maintainable and trustworthy over clever-but-fragile.

Bonus Qualifications

  • Experience standing up RevOps, Marketing Ops or GTM systems function from an early stage.
  • Familiarity with conversation intelligence platforms and how to operationalize their data.
  • Prior work integrating AI/LLM tooling with CRM data under read-only or tightly-scoped permissions.
  • Background at a high-growth, AI-native, or developer-focused company.
Skills
SalesforceMarketing DatabaseRevenue OperationsMarketing OperationsGTM SystemsLead RoutingData AutomationLLM WorkflowsAPI IntegrationsPipeline Analytics
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