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Growth Lead, Accounting Firms

133k – 179kSan Francisco, CAGrowth MarketingOnsite2+ YOE
Summary

Builds Pilot's accounting firm sales channel from scratch by running experiments, engaging customers directly, executing campaigns, and owning pipeline generation in a hands-on individual contributor role. Requires 2-5 years experience in GTM, consulting, or startups with strong ownership and analytical skills.

About the role

What You’ll Do

Figure Out What Works (0 → 1)

  • Identify how accounting firms discover, evaluate, and adopt solutions like Pilot
  • Run fast, scrappy experiments across channels (events, outbound support, partnerships, content, paid)
  • Use results—not opinions—to decide where to double down

Be Close to Customers

  • Talk directly to accounting firms to understand their needs, objections, and workflows
  • Turn insights into better messaging, targeting, and acquisition strategies

Execute End-to-End

  • Write emails, build landing pages, set up campaigns, and run events yourself
  • Launch quickly with minimal process or support
  • Iterate constantly based on performance

Own Pipeline

  • Be accountable for generating qualified opportunities and contributing to revenue
  • Work closely with Sales to improve conversion and close feedback loops

Build Early Partnerships

  • Identify and engage potential partners (platforms, communities, firm networks)
  • Run co-marketing or co-selling experiments
  • Help turn early traction into repeatable plays

What We’re Looking For

You Might Be a Fit If:

  • You’re early in your career but have strong business judgment
  • You’ve taken ownership of something ambiguous before (at work, school, or side projects)
  • You’re excited to do the work yourself—not just design strategy
  • You move quickly and are comfortable figuring things out as you go

Experience

  • 2–5 years of experience in consulting, banking, startups, GTM roles, or similar
  • MBA or equivalent experience is a plus, not required
  • Exposure to B2B, fintech, or professional services is helpful

How You Work

  • High ownership: you take responsibility for outcomes, not just tasks
  • Scrappy: you find ways to get things done with limited resources
  • Analytical: you use data to guide decisions and prioritize
  • Clear communicator: you can write and speak effectively with a professional audience

Compensation

Base pay range: $133,000 - $179,000 (San Francisco, CA). Full-time positions eligible for equity, 401(k), health benefits, and other benefits.

Skills
GTMB2B MarketingOutbound SalesPartnershipsContent MarketingPaid AdvertisingData AnalysisEmail MarketingLanding PagesCampaign Management
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