Graphic Designer
Own and elevate Baselayer's visual identity across web, product marketing, social, sales collateral, events, and investor materials. Requires 5+ years of graphic/brand design experience and expert command of Figma and Adobe Creative Suite.
Responsibilities
- Master and apply Baselayer’s visual brand and design system, ensuring consistency and quality across every touchpoint
- Design across a wide surface area: web page design, static graphics design, infographic design, marketing campaigns, social content, sales decks, one-pagers, and event and investor materials
- Translate complex, technical concepts into clear, compelling visuals and data storytelling
- Partner with marketing and leadership to bring launches, campaigns, and narratives to life
- Establish and evolve templates, and reusable assets that let the team move faster
- Raise the creative bar across the company, giving feedback and setting standards for design quality
- Manage multiple projects and deadlines, shipping high-quality work at startup speed
- Work with internal stakeholders to transform requests / needs into the envisioned / scoped deliverables
Requirements
- 5+ years of graphic or brand design experience, with a portfolio that demonstrates range and polish
- Expert command of the design toolkit (Figma, Adobe Creative Suite, Flora)
- Motion, illustration, and/or short-form video skills
- Strong foundation in typography, layout, color, and brand systems
- Experience designing across digital and print: web, social, presentations, and marketing collateral
- Ability to take projects from concept to finished asset independently
- Ability to leverage AI to automate your workflow or expand how we are able to create something
Nice-to-Haves
- Experience in fintech, B2B, or technical categories
- Experience designing data visualizations and turning numbers into clear stories
- Proactive, opinionated about craft, and motivated to build something that lasts
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