Marketing Operations Specialist - Alfred Music

Responsibilities

HubSpot and Marketing Technology Ownership

• Serve as the primary administrator and system owner for HubSpot across the Music Brands, including Marketing Hub, Sales Hub, and CMS.
• Build and maintain workflows, email sequences, forms, landing pages, lists, and lead-nurture programs.
• Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data-hygiene standards.
• Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting.
• Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors; validate data flow end to end.
• Develop and maintain lead-scoring and qualification models to prioritize sales outreach.

Reporting and Analysis

• Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma to provide marketing, sales, and leadership with a shared view of funnel performance.
• Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution.
• Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders.
• Communicate performance insights proactively to marketing, sales, and executive stakeholders.

Campaign Execution and Optimization

• Partner with marketing teams to execute multichannel campaigns across email, web, social, and paid channels.
• Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis.
• Monitor campaign performance against KPIs and adjust based on data.

Processes and Technology

• Identify inefficiencies in marketing processes and implement solutions that streamline workflows.
• Document processes and best practices so the team can operate without single points of failure.
• Evaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized.

Requirements

• 3+ years of experience in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user.
• Experience with both HubSpot Marketing Hub and Sales Hub.
• Experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data such as Snowflake or BigQuery.
• Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling.
• Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
• Experience with A/B and multivariate testing and AI tools such as Claude Cowork or OpenAI Codex.
• Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms.
• Understanding of SaaS business models and the customer lifecycle.
• Strong project management skills and a record of delivering on time.
• Clear written and verbal communication skills, including communication with senior stakeholders.

Nice-to-Haves

• Experience with WordPress and Shopify.
• Ability to take ownership and accountability and act on goals and objectives.
• Self-starter mindset, creative problem-solving ability, and capacity to execute on business objectives.
• Strong teamwork and interpersonal skills.
• Experience working effectively with diverse teams.
• Professional business communication and writing skills.
• Degrees are not required; continued education through degrees, bootcamps, online training, professional certifications, or self-teaching is valued.

Compensation and Benefits

• Annual Colorado salary range: $68,550–$114,250.
• Eligibility for a performance-based variable compensation plan.
• Medical, dental, and vision insurance.
• Health savings and flexible spending accounts.
• Paid parental leave and employee assistance program.
• Accident, critical illness, and hospital indemnity coverage options.
• Company-paid short-term disability, long-term disability, basic life insurance, and AD&D.
• Supplemental life insurance options for employees, spouses, and children.
• 401(k) with company match.
• 12 paid holidays annually and discretionary flexible time off.
• Free access to company products, corporate discounts, and professional development resources.
• Access to an on-site fitness facility, locker rooms, showers, secure indoor bike storage, employee e-bikes, and a music and podcast studio.