Senior Field Marketing Manager, Northeast

What You'll Do

I. Drive Local Outcomes

• Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. Translate national objectives into locally relevant campaigns that drive pipeline creation and acceleration.
• Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. Strategically allocate funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
• Regional Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke events. Manage conference and tradeshow execution within region.
• Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
• Strategic Partner GTM Execution: Support and execute programs focused on partner referral activation and pipeline growth. This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities.
• Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.

II. Sales Partnership and Alignment

• Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
• Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.
• Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities.
• Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations.

III. Operational Excellence and Governance

• Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events).
• Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team.
• Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. Use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager.

Who You Are

• Pipeline Focused Operator: Minimum 7+ years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes.
• Owner Mindset (Local CMO): Possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.
• Results-Driven Partner: Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays.
• Execution Excellence: Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes.
• Data-Informed: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level.
• Excellent Communicator: Strong written, verbal, and presentation skills, capable of pitching local campaign strategy to Sales and presenting execution results to leadership.

The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.