Senior Product Manager, Growth

Responsibilities

• Own the end-to-end registration funnel: from visitor landing to active family onboarding.
• Identify and eliminate friction in form design, identity verification, plan selection, payment, and handoffs.
• Build and maintain prioritized experiment backlog using funnel analytics, user research, and competitive analysis.
• Target 6+ experiments per month: design statistically sound, fast-to-ship tests.
• Define and own success metric: registration conversion rate (complete/sessions), with reg start as leading indicator.
• Prioritize high-traffic surfaces for statistical significance; optimize for registration quality (engagement, retention).
• Run A/B and multivariate tests on screens, pricing, onboarding, upsells.
• Develop strategic growth initiatives beyond optimization.
• Collaborate with Marketing for ad-to-registration continuity.
• Partner with Upgrades PM for acquisition-to-premium journey.
• Apply customer psychology to build confidence in flows.
• Write actionable product requirements.
• Work in agile pod with Engineering/Design; manage Legal/Compliance.
• Communicate results, bets, roadmap to leadership.
• Iterate quickly using post-launch data.

Requirements

• 6+ years product management experience focused on conversion funnel optimization, growth, or registration/onboarding in consumer products.
• Proven high-velocity experimentation (4+/month): design, execution, sequencing for learning.
• Deep funnel analytics comfort: SQL or BI tools (Mixpanel, Amplitude, Looker).
• Strong cross-functional skills: navigate Risk, Legal, Compliance, Payments.
• Executive presence and clear communication.
• Ownership mentality, urgency, scrappiness in high-growth environments.
• Customer psychology instincts.

Preferred

• Mobile/app registration and onboarding flows.
• KYC, identity verification, regulated financial products.
• Subscription/freemium trial-to-paid conversion.

Compensation & Benefits

• Medical, dental, vision, HSA match.
• Paid life insurance, AD&D, disability.
• 401k with company match.
• Unlimited PTO, paid holidays.
• Professional development stipends.
• Mental health resources, 1:1 financial planners.
• Fertility healthcare.
• 100% paid parental/caregiving leave + support.
• Flexible WFH (remote/in-office).