Growth Media Marketing Manager, Paid Search
Manages and optimizes large-scale paid search programs across Google Ads and Microsoft Ads, overseeing budgets, campaign structures, performance analysis, and experimentation. Requires 3+ years of hands-on paid search experience, strong analytical skills, and a bachelor’s degree or equivalent experience.
About the job
Responsibilities
- Manage paid search campaigns across Google Ads and Microsoft Ads, ensuring accurate and consistent execution across multiple accounts.
- Pace and manage multi-million-dollar monthly budgets while maintaining spend alignment and campaign efficiency.
- Optimize and maintain campaign structures, including keywords, bid strategies, ad copy, landing pages, and audience targeting.
- Track, analyze, and present campaign performance; proactively identify and resolve campaign health issues.
- Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams.
- Maintain detailed records of campaign changes, budget pacing, and performance trends.
Requirements
- 3+ years of hands-on experience managing paid search campaigns in Google Ads and Microsoft Ads.
- Experience managing large paid search budgets; exposure to programs involving $5M+ in monthly spend is preferred.
- Strong analytical skills and experience optimizing CPA, ROAS, ROI, LTV, and CAC.
- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- High attention to detail and ability to consistently follow operational processes and SOPs across complex, multi-account campaign structures.
- Strong written and verbal communication skills, including presenting performance insights to internal stakeholders.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
Nice-to-haves
- Experience in a structured, process-driven in-house marketing team or agency managing enterprise-scale SEM programs.
- Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
- Experience collaborating with Analytics or Data Science teams on A/B experiments.
Compensation
- Base salary: CA$101,000–CA$106,500 annually.
- Eligible for a new-hire equity grant and annual refresh grants.
Skills
Google Ads, Microsoft Ads, Paid Search, Sem, Excel, Google Sheets, A/B Testing, Attribution, Incrementality Testing, CPA, Roas, Roi, Ltv, Cac
Similar jobs
Performance Marketing jobs
Suno
Remote
Creates and optimizes branded static and motion paid social assets across major platforms, using performance data and AI-assisted workflows to drive growth. Requires 4–6 years of performance-focused creative experience and expert proficiency in Figma and Adobe creative tools.
Talkiatry
Remote
Own and scale direct-response paid social acquisition across Meta, TikTok, and future channels, managing large budgets and improving CAC efficiency. The role requires 5+ years of performance marketing experience, strong analytical and experimentation skills, and hands-on expertise in B2C services or subscriptions.