Skip to content
GreenlightGreenlightAtlanta, GA

Senior Product Manager, Website

Leads website product strategy, redesign, CRO experiments, and MarTech for consumer fintech acquisition site. Requires 6+ years PM experience with 3+ years owning consumer websites, expertise in Contentful, Optimizely, and data-driven growth.

Salary not listed
Remote6+ YOEProduct Management

About the role

Responsibilities

  • Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
  • Lead a product development team to deliver on vision and user/business outcomes.
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
  • Build structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses.
  • Develop and lead full-funnel Conversion Rate Optimization (CRO) roadmap.
  • Work with Product Analytics to run experiments and understand user interactions.
  • Own Contentful CMS strategy: govern content architecture, define structured content models, enable Marketing and Brand self-publishing.
  • Manage MarTech stack with Marketing: tracking, Google Tag Manager, GA4, Segment, data integrity.
  • Partner with Marketing Ops on personalization, SEO, testing, analytics tools.
  • Define and monitor KPIs: conversion rate, bounce rate, session-to-registration rate, retention metrics; report to leadership.
  • Manage Shopify site, apps, and ecommerce funnel optimizations.

Requirements

  • 6–8+ years product management experience, 3+ years owning consumer-facing website in fintech, consumer SaaS, or high-growth B2C.
  • Specialize in CRO, product growth, performance UX.
  • Hands-on with Contentful: content modeling, structured content, non-technical self-serve.
  • Deep expertise Optimizely (or similar): experimentation backlogs, statistically sound tests, maximizing learnings.
  • Proven CRO track record with experiment-driven improvements.
  • Data-driven: work with analysts, write SQL, proficient in Mixpanel or similar.
  • Strong technical background: web/front-end tech, experimentation best practices.
  • Hands-on MarTech stacks, marketing tracking.
  • Collaborative, cross-functional project management, ownership mentality.
  • Excellent communication; present to leadership.
  • Work under pressure, remote environment.

Preferred

  • Familiarity with CDPs, first-party data for personalization.
  • Consumer fintech/family products.
  • Subscription/freemium, trial-to-paid conversion.

Compensation & Benefits

  • Medical, dental, vision, HSA match.
  • Paid life insurance, AD&D, disability.
  • 401k with match.
  • Unlimited PTO, paid holidays.
  • Professional development stipends.
  • Mental health, financial planners, fertility.
  • 100% paid parental leave + support.
  • Flexible WFH/remote/in-office.

Skills

ContentfulOptimizelyGoogle Tag ManagerGa4SegmentShopifySQLMixpanelCroMarTechCdps

Similar roles

Product Management jobs
Datadog

Senior Product Manager

DatadogNew York, NY

Senior Product Manager shaping Datadog's Observability Data Platform (control plane and data layer). Define roadmap for ingestion/storage/routing at planet scale, partner with engineering on infrastructure trade-offs, engage customers on pain points, and drive pricing/packaging decisions. Requires 5+ years PM experience on infrastructure or data products plus strong distributed systems knowledge.

192k – 240k/yr
Hybrid5+ YOEProduct Management
Scale AI

Forward Deployed Product Manager, Public Sector

Scale AINew York, NY +1

Forward Deployed Product Manager owning AI and data product outcomes for U.S. military planning and real-time alerting (LUX) in national security. Drives deployments to production in classified environments, translates operational needs into platform input, and builds trust with senior DoD stakeholders. Requires 6+ years PM experience, active TS clearance, and domain knowledge of military processes or streaming systems.

249k – 345k/yr
On-site6+ YOEProduct Management
Pinterest

Group Product Manager I, Connections

PinterestSan Francisco, CA

Lead product strategy and roadmap for Pinterest's Connections area, driving user engagement and retention through safe, interest-based social experiences across discovery, collaboration, messaging, and notifications. Requires 7+ years PM experience with strong horizontal leadership, analytical depth, and user-centric product craft in ambiguous, high-impact spaces.

165k – 339k/yr
Hybrid7+ YOEProduct Management
Maybern

Senior Product Manager

MaybernNew York, NY

Senior Product Manager to define strategy and technical specifications for Maybern's agentic private equity fund accounting SaaS platform. Requires bachelor's, 3+ years experience with SDLC/agile, SaaS, SQL analytics, AI tools, and private capital operations background.

195k – 205k/yr
On-site3+ YOEProduct Management
Hex

Senior Product Manager, Growth

HexNew York, NY +1

Senior Product Manager to own trial-to-paid conversion, activation, and seat expansion for Hex's data platform. Drive PLG and PLS initiatives across onboarding, checkout, and upsell using quantitative metrics, customer insights, and cross-functional execution with engineering, design, marketing, and sales.

189k – 236k/yr
Hybrid5+ YOEProduct Management