ABM Campaign Specialist

Responsibilities

ABM Strategy & Execution

• Support the development and execution of the company's account-based marketing (ABM) strategy.
• Define and maintain Ideal Customer Profiles (ICPs) and target account lists.
• Build media plans and execute campaigns through direct and agency relationships.
• Manage personalized, multichannel campaigns, including email and digital advertising, to engage key decision-makers within target accounts.
• Establish and maintain Marketing Qualified Account (MQA) criteria and account progression stages.

Marketing Technology & Data

• Manage ABM and marketing automation platforms such as 6sense and HubSpot.
• Create and maintain dynamic account segments and audience lists.
• Monitor account engagement, intent data, and buying stages.
• Ensure data quality and account enrichment across marketing and sales platforms.

Sales & Marketing Alignment

• Partner with Sales to prioritize target accounts.
• Design and monitor the lead lifecycle through sales handoff until qualified pipeline.
• Deliver account insights, intent signals, and engagement reports.

Campaign Management & Operations

• Design, implement, and manage end-to-end marketing campaigns, including awareness, demand generation, and lead qualification programs.
• Ensure campaigns adhere to brand guidelines, legal requirements, and best practices for deliverability and performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 6–7+ years of experience in campaign management, demand generation, or ABM, preferably in a B2B technology or SaaS environment, cybersecurity, or highly regulated industries such as financial services and government.
• Experience with ABM and marketing automation platforms such as HubSpot, Marketo, Demandbase, or 6sense.
• Hands-on experience running LinkedIn Ads and Google Ads, including building, optimizing, and reporting on paid campaigns.
• Strong understanding of the B2B sales cycle and lead management processes, including MQL, SQL, and SAL.
• Proven track record designing and executing successful multichannel marketing campaigns that generate qualified pipeline.
• Strong analytical, reporting, and project management skills.