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Customer.ioCustomer.ioUnited States

Director, GTM Finance

Own the end-to-end GTM P&L (Sales, Marketing, Customer Success) including unit economics, ARR forecasting, and reporting. Build and lead the GTM finance team while championing AI workflows. Requires 10+ years strategic finance experience, GTM partnering, people leadership, and proven AI adoption in finance.

200k – 255k/yr
Remote10+ YOEFinance & Accounting

About the role

What you’ll do

  • Own the GTM P&L end-to-end — revenue, gross margin, and opex across Sales, Marketing, and Customer Success — not just a spend-efficiency lens.
  • Drive unit economics and the growth funnel model — CAC, LTV/CAC, payback, magic number, and cohort/retention analysis across self-serve and sales-assisted motions.
  • Own the ARR roll-forward, bookings, and revenue forecasting — auditable, reconcilable, and independently stress-tested against top-down assumptions.
  • Partner with Sales and RevOps on capacity planning, deal economics, and pricing — protecting margin and ARR quality without slowing deal velocity.
  • Build and own the monthly/quarterly GTM reporting package for the exec team and Board, with variance analysis that explains root cause.
  • Champion AI-enabled finance workflows and build the GTM finance team as Customer.io scales past $250M+ ARR.

What we're looking for

  • 10+ years in FP&A, strategic finance, or related roles at complex, scaled orgs; a first-principles modeler who builds from a blank page rather than inheriting assumptions
  • Deep GTM business-partnering experience with Sales, Marketing, or Customer Success — regardless of whether "GTM Finance" was ever the title
  • Comfortable with subscription/SaaS metrics (ARR, NRR, CAC, LTV) or able to get there fast
  • Concrete, demonstrated track record driving AI adoption in finance workflows — not just familiarity with the tools
  • Proven people leader — has managed and developed finance professionals
  • Strong Excel skills (with experience using Snowflake a plus) and experience with planning/GTM systems (NetSuite, Salesforce, Gong, Drivetrain)
  • Bachelor's degree in Finance, Accounting, Economics, or related field; MBA a plus

Compensation & Benefits

Starting salary for this role is $200K–$255K USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

Skills

FP&Astrategic financeExcelSnowflakeNetSuiteSalesforceGongdrivetrainAISaaS Metrics

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