AI Customer Education Lead

What You'll Do

• Own customer education end to end and build it into a scalable system.
• Design the framework and roadmap for the education system.
• Teach the people who work with Broccoli day to day how to get the most out of an AI-native product — choosing the formats that fit each audience, from job aids to video to in-product guidance and beyond.
• Use AI to build the material: draft lessons, produce docs, and analyze friction faster than a traditional team could.
• Design education around the key moments customers interact with Broccoli, so adoption feels natural and low-friction from day one.
• Meet customers where they are: connect what they already do to how Broccoli helps, so getting started feels obvious, not intimidating.
• Build a certification program that turns proficiency into something measurable.

What We're Looking For

• 4+ years building training, education, or instructional content that real people used to adopt a tool.
• Built education or training programs from the ground up — not just run someone else's.
• Can produce, not just plan — you can ship a job aid, a video, or a walkthrough yourself without a big team behind you.
• Turn messy, real-world workflows into clear, confidence-building lessons.
• AI-native — you use Claude and other AI tools daily to build training, analyze friction, and move faster than a traditional team could.
• Opinionated about formats and tools, and curious enough to try approaches others haven't.
• Comfortable being the first and only owner of a function, deciding what matters and what waits.
• Comfortable getting fluent in a trade-heavy customer base fast — our customers are plumbers, HVAC techs, and electricians, and you'll need to speak their language.

Bonus Points

• Experience in home services (HVAC, plumbing, electrical, roofing) — e.g., you've supported teams on tools like ServiceTitan, or run operations inside one.
• Startup experience.
• Spanish fluency.