Senior Product Marketing Manager

What You’ll Do

• Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
• Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
• Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
• Lead pricing and packaging strategy in collaboration with Product and Finance teams
• Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
• Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
• Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
• Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
• Distill marketing performance and analytics data into key insights to drive strategic direction
• Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
• Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

The Skills and Experience You’ll Bring

• Senior-level product marketing experience with proven ability to drive business results
• Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
• Product-led growth experience and understanding of in-product conversion strategies
• Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
• Builder mentality who thrives in small team environments where execution is paramount
• Highly autonomous self-starter who identifies opportunities and drives projects to completion
• Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams
• Startup/high-growth experience preferred
• B2B SMB marketing, strong brand skills preferred
• Fintech or logistics industry knowledge preferred