Brand & Creative Designer

Key Responsibilities

Brand Systems

• Own Tulip's visual brand — guidelines, design tokens, component libraries, and templates — as a living system people actually use, not a static PDF
• Build and maintain the marketing design system: reusable components, slide and email templates, event kits, and tools that let the team scale output
• Bring a clear point of view on where the brand is strong and where it needs to evolve, before you're asked

Campaign Execution

• Lead creative execution for integrated campaigns, designing the full asset suite across paid, organic, email, and event from brief through launch
• Partner with Content, Digital Marketing, and external agencies to ensure creative executes consistently across every channel
• Own visual production for Tulip's flagship moments, including Hannover Messe, Operations Calling, and major product launches

AI & Creative Operations

• Build AI-assisted design workflows and tools the whole team can use, including prompt systems for non-designers and image generation pipelines
• Set the standard for how AI gets used in the creative function — evaluate what's worth adopting and build repeatable processes
• Produce or direct video and motion creative when needed (short-form social, product animations, event reels)

Requirements

• 5–8+ years of visual design experience with a portfolio spanning brand identity systems, campaign creative, and digital assets, ideally in B2B SaaS or a technical category
• Deep proficiency in Figma and the Adobe Creative Suite, with experience building and maintaining a component-based design system
• A track record owning campaign creative end-to-end, from brief to full asset suite across paid, organic, email, and event
• Video and motion as a genuine secondary skill — you can concept and produce short-form social video, animated assets, and event reels, or direct a producer effectively
• A real track record using AI tools in your design workflow (image generation, layout assist, documentation, prompt engineering) to rebuild processes, not just adopt tools
• Enough editorial instinct to push back on copy that doesn't match the visual and make sure design and messaging work as one

Nice-to-Haves

• Strong opinions about what makes design work, and you're willing to defend them in a room with a CMO
• Experience in B2B SaaS or a technical category
• Ability to build tools that other people on your team actually use