Brand & Creative Designer
Senior designer owning Tulip's visual brand system and campaign creative across all channels. Requires 5-8+ years experience building brand identity, executing campaigns, using AI in workflows, and producing motion/video assets.
About the job
Key Responsibilities
Brand Systems
- Own Tulip's visual brand — guidelines, design tokens, component libraries, and templates — as a living system people actually use, not a static PDF
- Build and maintain the marketing design system: reusable components, slide and email templates, event kits, and tools that let the team scale output
- Bring a clear point of view on where the brand is strong and where it needs to evolve, before you're asked
Campaign Execution
- Lead creative execution for integrated campaigns, designing the full asset suite across paid, organic, email, and event from brief through launch
- Partner with Content, Digital Marketing, and external agencies to ensure creative executes consistently across every channel
- Own visual production for Tulip's flagship moments, including Hannover Messe, Operations Calling, and major product launches
AI & Creative Operations
- Build AI-assisted design workflows and tools the whole team can use, including prompt systems for non-designers and image generation pipelines
- Set the standard for how AI gets used in the creative function — evaluate what's worth adopting and build repeatable processes
- Produce or direct video and motion creative when needed (short-form social, product animations, event reels)
Requirements
- 5–8+ years of visual design experience with a portfolio spanning brand identity systems, campaign creative, and digital assets, ideally in B2B SaaS or a technical category
- Deep proficiency in Figma and the Adobe Creative Suite, with experience building and maintaining a component-based design system
- A track record owning campaign creative end-to-end, from brief to full asset suite across paid, organic, email, and event
- Video and motion as a genuine secondary skill — you can concept and produce short-form social video, animated assets, and event reels, or direct a producer effectively
- A real track record using AI tools in your design workflow (image generation, layout assist, documentation, prompt engineering) to rebuild processes, not just adopt tools
- Enough editorial instinct to push back on copy that doesn't match the visual and make sure design and messaging work as one
Nice-to-Haves
- Strong opinions about what makes design work, and you're willing to defend them in a room with a CMO
- Experience in B2B SaaS or a technical category
- Ability to build tools that other people on your team actually use
Skills
Figma, Adobe Creative Suite, Brand Systems, Campaign Creative, Video Production, Motion Design, AI Tools, Prompt Engineering, Design Systems, Component Libraries
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