Director, Product Marketing
Leads product marketing strategy for Zapier's AI-driven automation platform, defining positioning, shaping product roadmap, evolving GTM motions, and managing a team of PMMs to support enterprise sales.
About You
- 8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM
- Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast
- Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns
- Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat
- Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes
- Experience evolving GTM models before, moving from big launches to more iterative, continuous release cycles
- Excited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold
- High bar for clarity and quality, and you push teams to communicate simply, even when the product is complex
What You’ll Do
- Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs
- Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage
- Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs
- Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue
- Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation
- Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world
- Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close
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