Director, Product Marketing

Responsibilities

• Strategize on priority focus areas that can make the biggest positive impact
• Develop new product positioning to effectively articulate and differentiate value proposition
• Ensure direct reports are aligned to deliver on broader marketing and company objectives
• Strategize and plan the launch of new products and work cross-functionally for a coordinated effort
• Build the tools and tactics needed to effectively introduce new products and partnerships to market through presentations, collateral, and internal communications
• Collaborate with marketing team to successfully communicate releases and drive demand generation around new product development
• Support sales through trainings and enablement tools that foster a deep understanding of what they’re selling
• Develop strong market intelligence to understand the market and buyer behavior through sales insight, market research, and competitive analysis; bring relevant information to product, sales, and leadership teams

Requirements

• 7+ years of B2B product marketing experience
• Experience managing and leading a team
• Deep understanding of the financial services industry and retirement plan market
• Experience in branding, communications strategy, partnerships, and product development
• Constant drive to improve middle-of-the-funnel lead generation
• Outstanding verbal and written communication skills
• Demonstrated start-up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
• Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily

Nice-to-Haves

• In-depth knowledge of the financial services market, including understanding of the retirement plan space and how to best introduce new products to key constituents
• Excellent command of the written word and solid understanding of techniques needed to create a marketing communication sequence that leads to sales
• Detail oriented, articulate, efficient, and creative

Compensation & Benefits

• Expected base salary range: $120K - $150K
• Eligible to participate in the Company Bonus Pool
• Eligible to receive new hire equity
• Competitive health coverage
• Generous vacation offering
• Hybrid office policy
• 401(k) plan