Director, Performance Marketing
Lead and scale Ramp's multi-channel performance marketing acquisition engine across paid search, social, affiliates, direct mail, and emerging channels. Manage a team of channel leads and drive efficiency on large budgets.
What You'll Do
- Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
- Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
- Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
- Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
- Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
- Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
- Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
What You Need
- 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
- Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
- Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
- Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
- Exceptional leadership and people management skills with a track record of building and developing teams.
- Strong business acumen and judgment to balance efficiency with bold growth bets.
Nice-to-Haves
- Experience in fintech, payments, or SaaS with long sales cycles.
- Exposure to influencer/UGC, connected TV, or other frontier channels.
- MBA or advanced degree in quantitative or business discipline.
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