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RipplingRipplingAustin, TX

Senior Product Marketing Manager, IT

Senior Product Marketing Manager to own positioning, messaging, launches, and sales enablement for Rippling's fast-growing IT platform (unified identity, devices, compliance). Ideal for product-minded technical background (PM/TPM/SE) who can learn GTM, write sharp narratives, and leverage AI in workflows.

153k – 213k
Hybrid5+ YOEProduct Marketing

About the role

Responsibilities

  • Own the positioning, messaging, and narrative for the full IT product surface — sharpening the story against the buyer, the competitor, and what's changing in the AI era.
  • Run launches end-to-end, from beta through GA through scaling motion: launch plans, assets, enablement, and the post-launch feedback loop back into product and strategy.
  • Build the sales enablement that moves deals — decks, battlecards, demo narratives, objection handling, and the training that gets the field fluent fast.
  • Partner with growth, content, field, and events to make sure the message lands in-market — and stays consistent across every touch.
  • Write launch posts, customer stories, briefs, internal narratives, and sharp content that compounds.
  • Lead by example as an AI-native marketer, building workflow around agents for research, drafting, competitive analysis, asset production.

Requirements

  • Experience working with technical products – could be as a PM, TPM, Sales Engineer – lived and breathed a product.
  • Strong strategic instincts: segmentation, competitive analysis, message hierarchy, launch thesis — opinionated and proactive.
  • Comfort talking about technical products in IT, infrastructure, identity, compliance, security. Can relate to IT admins, CIOs, or CISOs.
  • Outstanding writing and deck-building skills. Can take a fuzzy product idea and turn it into a sharp narrative.
  • Bias to ship: move quickly, own the work end-to-end, set the pace and urgency for launches.
  • A working point of view on AI in marketing — what you're using daily, where it works, where it doesn't.

Nice-to-Haves

  • Prior product marketing experience (not strictly required).
  • AI-native approach to marketing workflows.

Skills

Product MarketingPositioningMessagingProduct LaunchesSales EnablementTechnical ProductsIt InfrastructureIdentity ManagementComplianceSecurityAi In MarketingCompetitive AnalysisDeck Building
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