Senior Consumer Public Relations Manager

Role Responsibilities

Consumer PR Strategy & Storytelling

• Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
• Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
• Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
• Translate business initiatives into culturally relevant narratives that resonate with consumers and media.

Media Relations

• Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
• Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
• Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
• Manage rapid-response communications opportunities, as needed.

Campaigns & Partnerships

• Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
• Develop communications strategies around celebrity, creator, and brand partnership programs.
• Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles.
• Support event-based PR, IRL activations, and major company announcements.

Agency Management

• Lead external PR agency relationships, ensuring alignment with business priorities and measurable performance outcomes.
• Manage budgets, scopes of work, and agency deliverables.
• Provide strategic direction and coaching to agency teams to maximize impact and efficiency.

Measurement & Insights

• Establish KPIs and reporting frameworks and scorecard to evaluate communications performance.
• Monitor media coverage, industry trends, competitive activity, and emerging opportunities.
• Deliver executive-ready reporting and insights that demonstrate PR's contribution to brand awareness, engagement, and business objectives.

Minimum Requirements

• 8+ years of experience in public relations, communications, or brand communications.
• Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
• Demonstrated success securing national earned media coverage and managing high-profile campaigns.
• Strong media relationships across consumer, lifestyle, business, and technology outlets.
• Exceptional written, verbal, and presentation skills.
• Experience managing PR agencies and cross-functional stakeholder relationships.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Proven ability to translate complex business strategies into compelling external narratives.

Preferred Requirements

• Experience working in-house at a consumer technology company.
• Experience supporting product launches and integrated marketing campaigns.
• Familiarity with influencer, creator, and social amplification strategies.
• Experience with executive communications and media training.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.

Compensation & Benefits

• Base salary range: $150,000 - $175,000.
• Equity in Fetch for full-time employees.
• 401k match: dollar-for-dollar up to 4%.
• Comprehensive medical, dental, and vision plans for employees and pets.
• $10,000 per year in education reimbursement.
• Employee Resource Groups and Inclusion Council participation.
• Flexible PTO, 9 paid holidays, and year-end week-long break.
• 20 weeks paid parental leave for primary caregivers, 14 weeks for secondary caregivers.
• $2,000 Calvin Care Cash incentive for new family members.
• Flexible work environment with hardware/software support for remote work.