Content Marketing Writer

How You’ll Contribute

Elevate the Digital Experience

• Refine the Core Narrative: Write and optimize website copy and landing pages that turn visitors into advocates.
• Bridge Messaging & Action: Partner with Product Marketing to turn complex ICP insights into high-performing content across all channels.
• Continuous Evolution: Use performance data and user behavior to iterate on content, ensuring it always hits the mark.

Champion the Voice of the Customer

• Storytelling with Impact: Own the end-to-end development of customer case studies, conducting interviews that uncover real business outcomes and differentiation.
• Enable Sales: Translate customer success into assets that empower our sales teams and fuel our marketing campaigns.

Drive Thought Leadership & Performance

• Lead the Industry Conversation: Own the Panopto blog and ebooks, focusing on Higher Ed trends to build long-term credibility.
• Search & AI Optimization: Collaborate with our performance agency to ensure content is intent-driven, ranking high in both traditional search and AI-generated results.
• Develop compelling content: for Campaigns, Social media, Email, and nurture programs, including supporting campaign narratives and “takeover” motions. Ensure content is ICP-relevant, On-message, and designed to drive engagement and conversion.

The Foundation for Success

You will thrive here if:

• You are a Master Storyteller: You are a strong writer and storyteller with a portfolio that proves you can handle everything from a concise headline to a deep-dive narrative, creating content that drives measurable outcomes. You translate complex product and market insights into clear, compelling narratives that resonate with our ICP and connect content to business outcomes.
• You Champion the Customer Voice: You are deeply curious about the customer and consistently reflect their voice in everything you create.
• You Value Collective Wisdom: You build trusted partnerships across Product Marketing (to translate messaging into content), Demand Generation (to support campaigns and conversion), and Brand/Digital (to ensure consistency and quality).
• You Act with Ownership: You proactively identify gaps in our story and propose ways to improve how we show up in the market.
• You are Data-Informed: You view performance metrics as a creative tool, using them to refine your voice and strategy.

What Sets You Apart

• B2B SaaS Expertise: 3-5 years of experience (or equivalent) writing for sophisticated software audiences, ideally within EdTech or Higher Education.
• A Versatile Portfolio: You can show us everything from a high-converting headline to a deep-dive narrative customer story.
• Storytelling Instincts: You have a "nose" for a good story and the interviewing skills to draw out powerful insights from customers.
• Modern Search Fluency: You understand SEO and AEO (AI Engine Optimization) best practices—ensuring our content is found wherever users ask questions.
• Ownership Mentality: You are self-directed and organized. You can manage multiple workstreams and cross-functional collaborations without losing sight of the goal.

Nice-to-haves:

• Familiarity with tools like WordPress, Semrush, and GA4
• Experience working alongside or briefing a performance marketing agency