Director, Partnerships

Responsibilities

• Develop and execute WHOOP's partnerships strategy, identifying opportunities that accelerate growth, expand distribution, strengthen brand equity, and create unique member value.
• Build and manage a robust pipeline of strategic partnership opportunities across financial services, airlines, hotels, luxury memberships, and other relevant categories.
• Negotiate deal terms with potential partners across commercial, marketing/media, and product deliverables. Partner with Legal to redline and execute contracts.
• Write creative briefs and collaborate with the Brand team to deliver marketing assets.
• Drive cross-functional execution of partnership launches and campaigns across PR, Social, and Lifecycle Marketing.
• Partner closely with Product and Engineering teams to support integrations, in-app experiences, affiliate programs, and member acquisition initiatives.
• Establish KPIs and measurement frameworks to evaluate partnership performance across acquisition, engagement, retention, revenue, and brand impact.
• Partner with Analytics and Finance to develop and optimize partnership LTV/CAC models and investment strategies.
• Work with Membership Services to define and communicate customer support requirements for partnership programs.
• Present partnership performance, strategic recommendations, and growth opportunities to executive leadership.

Qualifications

• 10+ years of experience in strategic partnerships, business development, marketing, media, or related commercial functions.
• Proven track record of sourcing, negotiating, and managing high-value partnerships that drive measurable business outcomes.
• Strong commercial acumen with experience building business cases, financial models, and growth strategies.
• Experience managing executive-level stakeholder relationships, both internally and externally.
• Ability to balance strategic thinking with operational execution in a fast-paced environment.
• Data-driven decision maker with strong analytical and problem-solving capabilities.
• Exceptional communication, negotiation, and relationship management skills.
• Thrives in ambiguity and demonstrates an ownership mindset.
• Passion for health, fitness, technology, and consumer products preferred.
• Willingness to travel up to 10%.