SEO/GEO Manager
Own end-to-end SEO and GEO strategy to drive organic visibility for commercial insurance queries across Google, Bing, and AI platforms like ChatGPT and Perplexity. Requires 5+ years SEO ownership with strong technical and content skills.
About the job
What you'll do
- Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy — from keyword research and content planning to technical optimization and authority building.
- Drive organic visibility. Build and manage programs that increase Harper's rankings across high-intent commercial insurance queries: coverage types, industry-specific terms, and informational searches at every stage of the funnel.
- Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
- Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking.
- Manage technical SEO. Audit and maintain site health; work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.
- Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics — and translate the data into clear strategic recommendations.
Who you are
- You've owned SEO for a company that competes in a high-volume, competitive search landscape and moved the needle meaningfully.
- You've started thinking seriously about GEO and have a point of view on what it takes to show up in AI-generated answers.
- You think about content strategically — not just as a ranking mechanism, but as a way to build authority and answer real questions.
- You're as comfortable reviewing a technical audit as you are briefing a writer on what to create.
- You track algorithm updates and model the second-order effects on your strategy before most people have written about them.
- You can translate search insights into content and product recommendations that non-SEO stakeholders can act on.
- You're based in San Francisco or willing to relocate.
Requirements
- 5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint
- Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories
- Strong technical SEO skills: site audits, crawl optimization, structured data, Core Web Vitals, and indexation management
- Experience developing content strategies tied to keyword opportunity and search intent
- Working knowledge of SEO tooling (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable)
- Familiarity with the GEO landscape and the emerging practices for optimizing content for AI-generated search experiences
Nice to have
- Experience in financial services, insurance, legal, or another YMYL category with high editorial standards
- Direct experience optimizing for AI-powered search surfaces (Google SGE, Perplexity, ChatGPT Browse, or comparable)
- Background building link acquisition programs or digital PR campaigns
- Experience with programmatic SEO or large-scale content production at volume
- Working knowledge of HTML/CSS and ability to implement minor technical changes independently
Compensation & logistics
- Salary: $130,000–$170,000, plus performance bonus and equity
- Location: On-site, San Francisco. Based here or willing to relocate.
- Schedule: Monday–Friday, long days, in the building with the team.
- Benefits: Uber commuter benefits, Meals provided — breakfast, lunch, and dinner, Snacks, drinks, and coffee stocked daily, Free gym membership, Health, dental, and vision insurance
Skills
SEO, Geo, Technical Seo, Keyword Research, Content Strategy, Ahrefs, Semrush, Google Search Console, Screaming Frog, Structured Data
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