Owns the product-led growth engine for AirOps, managing acquisition, onboarding, activation, and retention funnels for content teams in B2B SaaS. Requires 5+ years in product management with growth/PLG focus, strong analytics including SQL, and A/B testing expertise.
Salary not listed
Hybrid5+ YOEProduct Management
About the role
Key Responsibilities
Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise.
Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact.
Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging.
Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth.
Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users.
Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.
Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions.
Qualifications
5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS.
Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams.
Proficiency in A/B testing and feature flagging tools such as Optimizely, Posthog, or Statsig.
Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Posthog, or Metabase.
Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value.
Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact.
Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative.
Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.
Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights.
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
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