Senior Consumer Insights Research Manager

What You'll Do

• Own the consumer insights agenda: Define the insights and research roadmap across Consumer and Brand Marketing
• Design and run primary research: Lead end-to-end qualitative and quantitative studies, including brand tracking, focus groups, in-depth interviews, surveys, creative concept tests
• Build the brand tracking program: Stand up Replit's brand health tracking program, measuring awareness, consideration, perception, and NPS
• Fast-turnaround pulse research: Run quick-turn surveys and intercepts to answer pressing campaign, product, and messaging questions on tight timelines
• Synthesize and communicate insights: Translate complex data into clear, compelling, and actionable findings for audiences ranging from ICs to the exec team
• Competitive and market intelligence: Track perception of competing platforms and AI tools; identify shifts in user sentiment and emerging competitor narratives before they become problems
• Build the research muscle: Establish methodologies, templates, and tooling that let the broader team run faster and smarter research over time

Required Skills & Experience

• 8+ years of consumer insights or market research experience within consumer tech, B2C, or AI-adjacent companies
• Demonstrated ability to design and execute both qualitative and quantitative research end to end, from recruitment and methodology design through analysis and presentation
• Experience standing up or significantly scaling a research function, not just executing inside an established one
• Strong analytical skills: comfort with survey platforms, statistical significance, and basic data analysis; you can run a crosstab and know when to call a difference real vs. noise
• AI-native: actively using AI tools to scale research output, accelerate synthesis, or surface patterns
• Impeccable communication and storytelling: you can turn a dense research deck into a one-pager that changes how the team thinks about a decision
• Comfort working in fast-paced, ambiguous environments; you can scope a study, run it, and deliver findings in days not weeks
• Experience with brand health tracking, competitive perception research, and campaign/creative effectiveness measurement studies

Bonus Qualifications

• Experience with creator, developer, or AI-native audiences
• Background at a product-led growth company where insights directly fed activation and retention strategy
• Familiarity with AI-assisted qual analysis tools
• Active Replit user, you've built and shipped something with the product