What You’ll Do
Own and evolve RBP messaging
- Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
- Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches
- Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves
- Analyze property manager and resident adoption and engagement; consult Product and UX on optimization
Partner messaging and enablement
- Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
- Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story
- Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
- Collect feedback from internal teams and iterate as the product and pitch evolve
Lead RBP launch excellence
- Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery
- Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce
- Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked
- Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor
- Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches
Own competitive and customer insights
- Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points
- Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win
- Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities
- Translate insights into recommendations and present to cross-functional teams to drive alignment and action
About You
Messaging strategy and execution
- Support product and initiative launches end-to-end, from messaging alignment to enablement, as one component of a broader GTM ownership role
- Ensure Sales, Success, and Marketing are equipped with current, consistent messaging at every stage
- Meet or exceed goals for new opportunities created and revenue contribution tied to PMM-supported initiatives
Persona and ICP development
- Complete detailed documentation for ideal customer profiles (ICP) and buyer personas
- Ensure ICP and persona insights are actively used across GTM workflows, including campaign targeting, sales training, and product feedback
- Keep documentation current and relevant as products scale
Go-to-market impact
- Contribute directly to measurable business outcomes, including:
- Drive top of funnel interest in the form of leads, MQLs, and SALs
- Improve RBP win rates across RBP-only deals and deals that also include Resident Onboarding
- Increase RBP activation rates
- Monitor and optimize GTM effectiveness using qualitative feedback and performance metrics
AI fluency
- Uses AI tools across the PMM workflow: customer insight synthesis, competitive research, messaging iteration, enablement content, and analysis
- Builds reusable AI workflows, prompts, or custom skills that scale PMM output across the team, not just for personal productivity
- Edits and pressure-tests AI output critically. Treats first drafts as a starting point and knows when to throw them out
What We're Looking For
- 3–5 years of product marketing experience. B2B required, B2B2C a plus
- Experience refining and scaling product messaging across teams and channels
- Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns)
- Ability to explain technical concepts in simple terms for a non-technical audience
- Highly organized and self-directed — comfortable turning ambiguity into clarity that drives action and results
- Strong collaborator with cross-functional teams across Product, Sales, and Success
- Bonus: background in proptech, customer marketing, or customer enablement
Why Second Nature?
- Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan
- Location: Work remotely from anywhere in the US
- Flexibility: Open PTO and sick days
- The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform
- Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
- Training: A supportive team to help you grow your career and unlock your full potential
- Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category
Second NatureUnited States
