Product Marketing Manager

Essential Functions and Responsibilities

• Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis.
• Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions.
• Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation.
• Translate product innovation and platform capabilities into compelling market narratives and value propositions.
• Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction.
• Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals.
• Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials.
• Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements.
• Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence.

Position Specifications

Education

• Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
• MBA a plus

Experience

• At least 3+ years of product marketing experience in B2B SaaS required
• Experience in fintech, financial services, or banking technology strongly preferred
• Demonstrated experience developing positioning and messaging frameworks for complex software solutions
• Track record synthesizing buyer research and competitive intelligence into strategic market narratives
• Experience creating sales enablement content and working with Sales teams on GTM campaigns

Knowledge, Skills, & Abilities

• Strong command of product marketing fundamentals: positioning, messaging, competitive analysis, and persona development
• Exceptional written and verbal communication skills with ability to translate complex platform capabilities into clear buyer value
• Familiarity with digital banking, financial technology, or credit union/community bank markets a strong plus
• Collaborative team player who thrives in fast-moving, high-growth environments with multiple concurrent priorities
• Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
• Comfort working with design teams and brand systems; ability to translate strategic ideas into visual content briefs