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Associate Retention Analyst

Own retention marketing analytics, design A/B test frameworks, analyze user behavior, and build BI reporting systems to optimize retention spend and strategy. Requires 1+ years analytics experience, advanced SQL, Python, and Tableau.

Atlanta, GAData AnalyticsHybrid1+ YOE

About the role

Responsibilities

  • Own retention marketing analytics through segmenting promotional strategies, creating personalized user experiences, and optimizing retention spend
  • Design frameworks for frequent A/B tests, develop hypotheses, and deliver insights based on results
  • Analyze user behavior trends and deliver insights with recommended actions
  • Identify opportunities within customer journeys
  • Develop data collection, analysis, and business intelligence reporting systems to measure and inform Retention Marketing strategy
  • Create presentations and written documents with little guidance; present to technical and non-technical audiences
  • Collaborate with Retention Marketing decision-makers to identify data-driven opportunities and guide strategy

Requirements

  • 1+ years of Data Analytics experience in e-commerce, direct-to-consumer, or retail environment (marketing domain experience preferred)
  • Advanced knowledge of SQL, including analytic functions, window functions, and common table expressions
  • 1+ years’ experience using data visualization tools (Tableau preferred) and scripting languages (Python)
  • Advanced ability to draw insights from analysis and communicate them clearly to stakeholders, including senior management
  • Intellectual curiosity and solid understanding of data sources and ecosystems
  • Strong written and oral communication skills

Skills

SQLTableauPythonA/B TestingData VisualizationBusiness IntelligenceData AnalyticsCustomer Journey Analysis

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