Head of Agency Sales, Commerce Media

What You'll Do

• Build and manage senior relationships across all six major holding companies at the programmatic investment and commerce media practice levels
• Own the full sales cycle from network pitch to IO execution for programmatic demand flowing through Fluent's commerce media network
• Develop and close annual upfront and programmatic guaranteed commitments with holdco trading desks
• Partner with product and yield teams to translate advertiser demand signals into supply and pricing strategy
• Represent Fluent at key industry events (Cannes, ANA, IAB, ShopTalk) as a commerce media thought leader
• Build the playbook for how Fluent sells programmatically at scale — this role will grow a team around it

Requirements

• 12+ years in programmatic media sales, with direct holding company coverage at a senior level
• Deep existing relationships at GroupM, Publicis, IPG, or equivalent — you should be able to call three holding company leads this week
• Fluency in how programmatic guaranteed, PMP, and open exchange inventory is bought and planned within agency holding structures
• Deep commerce media fluency — you understand what performance advertisers are trying to solve, how to frame non-endemic demand, and why post-transaction is among the highest-intent surfaces in digital media
• Demonstrated track record of securing large-scale holdco commitments — a clear path to $50M+ in annual agency revenue is the expectation, not the aspiration
• Comfortable operating in a high-growth, build-it-as-you-go environment — this is not a mature sales org; you'll be building infrastructure while closing

Benefits

• Salary Range: $150,000 to $170,000 base, $300,000-$340,000 OTE.