Strategist (Strategic, Creative), US East Coast Based

What You’ll Be Doing

💡 Strategic Campaign Development

• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators

📊 Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

🔍 Trend Forecasting & Cultural Analysis

• Handle cultural listening, market research, and platform trend tracking within the beauty category
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

📞 Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

🔑 Strategy Experience in the Creator Space

• 3–4 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

💄 TikTok Fluency

• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
• Able to translate brand identities into authentic, scroll-stopping creator content

📈 Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights
• Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️ Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touchpoints
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do