Marketing Operations Analyst

What You'll Do

• Manage and optimize our marketing technology stack, including our marketing automation platform, CRM integrations, and supporting tools.
• Maintain accurate, reliable data across marketing and sales systems through database management, enrichment, and data governance best practices.
• Build, automate, and optimize lead scoring, routing, nurturing, and campaign workflows to improve marketing performance.
• Support the execution of email campaigns, landing pages, digital advertising, and other marketing initiatives from a technical perspective.
• Develop dashboards and reports that measure campaign performance, pipeline contribution, conversion rates, and marketing ROI.
• Partner closely with Sales to ensure marketing-qualified leads flow seamlessly through the funnel and identify opportunities for process improvements.
• Evaluate new marketing technologies, manage vendor relationships, and create documentation and training that enables the broader marketing team to work efficiently.

What We're Looking For

• 2–5 years of experience in Marketing Operations, Revenue Operations, or a similar analytical role.
• Experience administering a marketing automation platform such as HubSpot, Marketo, or Pardot, along with a CRM platform (Salesforce preferred).
• Strong understanding of data management, lead lifecycle processes, and marketing operations best practices.
• Experience building reports and dashboards that translate data into actionable business insights.
• Highly organized, detail-oriented, and process-driven with excellent analytical and problem-solving skills.
• Strong communication skills and the ability to collaborate effectively across Marketing, Sales, and Leadership.