Staff Product Manager - Creators

About the Team

The Creators Product team focuses on building and scaling a world-class learning experience for customers and their audiences, serving over 1.1 million monthly active users. This role solves B2C-style learner experience problems within a B2B2C ecosystem.

What You’ll Do

• Own the Creators Product Vision & Strategy – Define and execute the roadmap for HighLevel’s Courses platform, serving 1.1M+ monthly active learners, focusing on engagement, completion, and retention.
• Own the end-to-end learner journey from first interaction to completion and reactivation, identifying drop-offs and opportunities.
• Drive Learner Growth & Monetization – Improve adoption, stickiness, outcomes, and revenue through better discovery and progression.
• Deliver Core Learning Experiences – Lead development of features for course creation, consumption, progress tracking, and success.
• Champion UI/UX Excellence – Partner with design and engineering for intuitive, accessible, mobile-friendly experiences.
• Experiment & Optimize – Run A/B tests to validate hypotheses and improve engagement across web and mobile.
• Scale & Reliability – Improve platform scalability, performance, and reliability.
• Collaborate Cross-Functionally – Work with engineering, design, data, marketing, and customer teams.
• Leverage Data for Decisions – Use analytics and insights to prioritize and measure impact.
• Own Outcomes – Deliver improvements in engagement, retention, completion, and growth.
• Activation & First-Value Ownership – Optimize milestones like first lesson/course completion.
• Own Metrics & Business Impact – Track activation rate, completion rate, retention cohorts, and revenue per learner.

Who You Are

• Experience building eLearning/MOOC platforms driving activation, completion, retention at scale.
• Strong UI/UX focus on learner journeys, discovery, tracking, habit formation.
• Proficient in A/B testing and experimentation.
• Learner-centric with balance of business objectives.
• Strategic yet execution-focused.
• Data-informed using behavioral data, funnels, cohorts.

What You’ll Bring

• 8+ years of Product Management experience, focused on B2C/B2B2C learning platforms with 2M+ users.
• Proven track record of impactful features improving engagement, retention, growth.
• Deep UI/UX understanding for learning experiences.
• Experience with creator growth and monetization.
• Familiarity with SaaS/creator platform growth levers.

Bonus: Experience on polished B2C learning platform with 2M+ users.