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BeviBeviBoston, MA

Experiential Marketing Specialist

Own and improve experiential marketing programs including trade shows, customer activations, the Rental Program, and Hydration Takeovers. The role requires 2–4 years of relevant experience, strong project management and analytical skills, and comfort working from the Boston office and traveling 20–30%.

71k – 87k/yr
Hybrid2+ YOEGrowth Marketing

About the role

Responsibilities

Execute Experiential Marketing Programs

  • Plan, execute, and travel to trade shows, conferences, pop-up events, customer activations, and brand placements.
  • Manage multiple projects simultaneously while keeping stakeholders informed and timelines on track.
  • Track event budgets, invoices, and expenses to keep programs on budget.
  • Coordinate event logistics, vendors, inventory, collateral, and onsite execution.
  • Partner with Sales to identify high-impact event opportunities and ensure results-driven follow-through.
  • Measure event performance and recommend data-driven improvements.
  • Anticipate challenges and solve problems before they impact execution.

Own and Grow the Rental Program

  • Own the Rental Program from inquiry through post-event follow-up.
  • Build repeat business and identify new rental opportunities.
  • Partner with Operations to ensure flawless execution.
  • Manage proposals, contracts, customer communications, and Salesforce records.
  • Continuously improve and scale the program through new ideas and process improvements.

Manage Hydration Takeovers

  • Plan and execute Hydration Takeovers that drive customer engagement and support revenue opportunities.
  • Coordinate machine logistics, staffing, and onsite activation.
  • Partner with Brand and Sales to identify high-impact opportunities.
  • Measure program performance and recommend improvements to increase impact and scalability.

Requirements

  • Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field preferred.
  • 2–4 years of experience in experiential marketing, field marketing, event management, project management, hospitality, customer success, or a similar role.
  • Excellent project management and organizational skills, with the ability to manage multiple concurrent initiatives.
  • Resourceful, adaptable, and comfortable working in a fast-paced environment.
  • Strong communication and relationship-building skills across internal teams and external partners.
  • Analytical mindset with the ability to use data to improve program performance.
  • Experience with Salesforce preferred; familiarity with Google Workspace, Asana, Looker, and HubSpot is a plus.
  • Willingness to travel approximately 20–30%.
  • Ability to work from the Boston (Charlestown) office at least two days per week.
  • Ownership mindset, including initiative, proactive problem-solving, follow-through, and continuous program improvement.

Compensation and Benefits

  • Salary range: $70,550–$87,150 USD.
  • Equity in the form of stock options.
  • Health and medical benefits, flexible spending accounts, flexible PTO, and more.
  • Comprehensive medical, dental, and vision insurance, with 95% paid by the employer.
  • 401(k) with company match.
  • Flexible PTO, 12 company holidays, and additional paid sick leave.
  • Fully paid parental leave for birth and non-birth parents.
  • Employer-paid disability and life insurance.
  • Wellness and fitness reimbursements.
  • Monthly cell phone and commuting stipends.
  • Onsite snacks, weekly catered lunch, and unlimited Bevi beverages.

Skills

experiential marketingevent managementProject ManagementSalesforceGoogle WorkspaceAsanaLookerHubSpotData Analysisevent logistics

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